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Gain foundational marketing skills without spending months
Michal Eisik – CopyStarter
You are a…
You want to skip the prompt-flinging — and start writing with confidence.
OWNER
You want to improve your writing and marketing skills so you can write some copy yourself…or direct ChatGPT with confidence.
Design and copy go hand in hand, but that’s about all you know. You don’t want to have to hire a copywriter every time. You need copywriting fundamentals…fast!
You want to improve your marketing and copywriting skills.
You wish you had a better handle on the fundamentals.
You wish you could prompt AI with clarity and confidence.
You don’t have time for a full copy program — but you’d love to start somewhere.
What if all you needed was a short course that allowed you to turn ChatGPT from a content-spitting machine into a precision weapon?
Introducing…
CopyStarter
The foundational copy and marketing course for writers, designers, and business owners
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CopyStarter gives you the exact frameworks successful copywriters use — so you can stop second-guessing every headline, email, and ad. No more wondering if your copy will work. You’ll know exactly why it works (or how to fix it when it doesn’t).
Inside, you’ll get video trainings and proven templates that show you how to think like a strategist, evaluate writing like a pro, and turn ChatGPT from a spineless intern into your most effective marketing tool.
9 value-packed cheatsheets, guides & templates you’ll keep coming back to
The 10 Commandments of Copywriting
Your go-to checklist for any piece of copy you produce
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10 key rules that every piece of copy needs to follow
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Easy-to-scan sweep check before sending off copy to a client
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Reminders of the fundamentals that sometimes get lost in the weeds
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The 7 Principles of Persuasion
A handy reminder of the core principles that underpin any marketing effort — and any piece of effective copy
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Explains each principle — and why it works
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Includes practical ways to apply each principle to your marketing
The Comprehensive Ads Cheatsheet
An overview of the most important things to keep in mind when creating an ad.
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Details the main elements of an ad — and their purpose
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Lists the three things to keep in mind when writing ad copy
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The Ultimate Copywriter’s Process
A clear & detailed breakdown of how to navigate a copy project from start to finish
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Outlines what happens at each stage — and what to do next
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Lists the important things to remember throughout the process (the things that too-often get overlooked by newer copywriters)
The Ultimate Proposal Template
A guide to writing proposals that get the desired outcome
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Details the sections you need, and what to include in them
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Full of examples for each so you can see it in practice
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The Complete Freelancer Contract
So you don’t have to learn through *pricey* mistakes and weeks of grief
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Includes the essential definitions, terms, and clauses
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Compiled over 10+ years in business and dozens of conversations with colleagues
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Includes a version for copywriters and a version for designers
The Complete Client
Discovery Questionnaire
Get the information you need to write high-converting copy
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Includes versions for smaller projects and larger projects
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Get the full picture the first time around, instead of calling with “just one more question” again and again
The Customer Interview Template
Customer research is the backbone of all successful marketing. This template will empower you to understand the customer’s wants, needs, and thoughts about your offer
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33 already-prepared questions that you can edit as needed
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Details exactly what to ask, and what those answers will tell you
The Ultimate Guide to Social Proof
So you can secure powerful testimonials that land you more clients
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Clear guidance on what social proof is and why it matters
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Includes the No-Fail Testimonial System + a list of sample questions designed to elicit the most insightful questions
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What’s inside those modules?
4 in-depth modules to get you started with confidence
MODULE 01
COPYWRITING 101
Introduction to Copywriting
In this module, you’ll:
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Clarify the differences between copy & content — and why it even matters
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Get familiar with the different types of copy out there
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Gain a solid understanding of the marketing funnel — and how your copy plays a role
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Discover the 10 Commandments of Copywriting — with clear rationales and dozens of live examples
MODULE 02
THE PRINCIPLES OF PERSUASION
7 Techniques You Need to Ensure Effective Copy
In this module, you’ll:
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Understand the role of persuasion in effective (not cringey!) copywriting
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Get introduced to Cialdini’s 7 Principles — and analyze real-life examples of each one
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Develop tools + methodologies to start applying each principle in your own copy — so it becomes 10X more effective
MODULE 03
MARKETING STRATEGY 101
An Overview of Marketing + How to Think Like a Strategist
In this module, you’ll:
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Learn what strategy really means — and how copywriting fits into the puzzle
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Understand what makes marketing strategy successful (and why it can fall flat)
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Learn the steps you can take to train yourself to think like a smart marketer
MODULE 04
FOUNDATIONS OF AD COPYWRITING
What You Need to Know About Crafting Effective Ads
In this module, you’ll:
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Identify the anatomy of a strong ad: 3 core building blocks
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Learn the ABC formula that ensures a striking, resonant ad
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Understand why copywriters need to think design — and how to convey visual direction
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Determine the balance between body copy and your customer’s level of awareness
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Analyze 15 examples of real ads — and dissect what makes them great
Hi!
I’m Michal. Marketing Strategist, Trainer, and Empower-er of ambitious entrepreneurs.
Nine years ago, I was a frazzled (and underpaid) feature writer, agency copywriter, and part-time speech therapist — embracing every job under the sun and convincing myself I should feel happy getting arachis hypogaea (AKA peanuts).
I loved my work — it was stimulating, meaningful, and challenging — but I felt scattered…and somewhat resentful. Deep down, I knew I was giving far more value than the payments that plopped into my bank account.
In 2016, I launched a proper copywriting business and went all in—and since doing that, I 10xed my monthly revenue. I became determined to help other freelancers do the same.
My goal: empower entrepreneurs to get the most out of their own efforts and accelerate their success.
Through my copywriting programs and products, I’ve helped hundreds of writers and business owners develop their marketing skills and write copy that resonates.
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So why am I confident that CopyStarter can help you?
Because my content has been absorbed and implemented by 550+ writers & designers to date.
My students report that my modules give them exactly the information they need — in the clearest, most structured, and most memorable way.
My goal is to reduce your overwhelm and help you get started — without you needing to watch 75 videos. 😉
I’m confident that CopyStarter will help you…
★ write 10X sharper
★ understand copy & marketing fundamentals
★ craft strategy with confidence.
↪ If you really want to get started in copywriting…
↪ If you know that good copy is the key to good marketing…
↪ If you’re serious about getting marketing foundations…
Then CopyStarter was built for you 😊
Because you’ll:
Upgrade your writing with 12 foundational rules
Gain a solid understanding of marketing funnels
Discover the 10 commandments of copywriting
Get a copy project process checklist from start to finish (including the parts that newer copywriters usually overlook)
Learn what strategy really means — and how copywriting fits into the puzzle
Understand what makes marketing strategy successful (and why it can fall flat)
Learn how to train yourself to think like a smart marketer
Understand the role of persuasion in effective (not cringey!) copywriting
Discover the 4-part anatomy of a successful print ad
Understand the sole purpose of a headline
Learn how to elicit emotion (and leverage “micro-commitments”)
Learn the 3 cardinal rules of print ads
Find out how to determine how much copy your ad needs
Get the questions you need to conduct an effective discovery call with a client (so you understand their business after just one call, without 102 follow-up questions)
Get the Ultimate Guide to Social Proof so you can secure powerful testimonials (without 427 follow-up emails) and know what do with them once you have them
Get the questions you need to interview customers — and gather key data around their needs, priorities, and objections
Get the freelancer contract to protect yourself from pricey mistakes (and weeks of grief)
Get the proposal template so you can impress prospects with a polished proposal that includes every section they expect — and gets favorable responses
COPYSTARTER
You’re ready to sharpen your writing skills and gain a solid understanding of copywriting.
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4 Craft of Copywriting modules
● Copywriting 101● Principles of Persuasion● Marketing Strategy 101● Foundations of Ad Copywriting -
4 go-to cheatsheets & resources
● The 10 Commandments of Copywriting● The 7 Principles of Persuasion● The Comprehensive Ads Cheatsheet● The Ultimate Copywriter’s Process -
5 templates worth $358● The Complete Copywriter Contract +
The Complete Designer Contract (sells for $127)● The Complete Client Discovery Questionnaire (sells
for $97)● The Ultimate Proposal Template (sells for $97)● The Customer Interview Template (sells for $37)● The Ultimate Guide to Social Proof -
LIFETIME access to all videos + materials
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BONUS! The 2-Part Writing Mastery Mini-Course● Writing Fundamentals Part 1● Writing Fundamentals Part 2● The Writing Fundamentals Playbook● Copy-sweep checklist you’ll use for any writing going forward
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BONUS! The AI for Copywriters Mini-course
is NOT for you if you’re looking to move from
“Complete newbie”
“Confident copywriter who can take on the full range of copy projects”
Which happen to be the 3 essential components of CopyTribe, my flagship offer. 😊
I want to be clear about that.
And move your business in the right direction: forward. 💥
So if you’re looking to:
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Acquire key copy & marketing fundamentals
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Stop relying on your gut and get proven direction
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Write copy and direct AI with more confidence
Then you’re a great fit for CopyStarter. 💥
Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 90
- Assessments Yes