CopyHackers – Conversion Copywriting Workshop

How to think like a copywriter so you can craft messages that speak directly to your prospect—and drive results.

File Size: 2.76 GB.

CopyHackers – Conversion Copywriting Workshop

Write Copy That Converts. Think Like a Pro.

Join the original conversion copywriter, Joanna Wiebe, in this dynamic, hands-on Conversion Copywriting Workshop, recorded live at ConversionXL (CXL Live). This isn’t just another copywriting course—it’s a strategic deep-dive into the psychology, structure, and message hierarchy behind high-converting copy.

Whether you’re writing for websites, emails, landing pages, or lead magnets, this workshop shows you how to think like a copywriter so you can craft messages that speak directly to your prospect—and drive results.

What You’ll Learn:

✅ Identify the Right Stage of Awareness

Learn how to pinpoint your reader’s current mindset using Eugene Schwartz’s legendary framework—because powerful copy starts with deep understanding.

✅ Apply the “Rule of One”

Write for one reader, with one offer, and one clear message. Discover how this simple but profound principle transforms clarity and connection in your copy.

✅ Find Your Core Message

Joanna shows you exactly how to dig up your core value proposition and turn it into persuasive messaging. You’ll see multiple examples pulled from real businesses.

✅ Shape Your Supporting Messages

Great copy isn’t just about what you say—it’s about how you say it. Get Joanna’s step-by-step method for organizing your messages and writing clear, emotionally resonant copy that sells.

✅ Optimize Your Copy Elements

From headlines and subheads to calls to action, Joanna walks you through how to tighten and polish each piece of your message puzzle.

✅ Edit in the Awesome

Learn the final step to elevate your writing from “pretty good” to absolutely unforgettable. Discover Joanna’s editing process and best-kept secrets.

Real-Time Coaching, Real Copywriters

What makes this workshop different? You’ll watch Joanna coach real copywriters through their messaging challenges. You’ll see firsthand how even seasoned writers struggle—and how to fix it with pro-level techniques.

From awkward headlines to unclear CTAs, you’ll watch live transformations and learn how to troubleshoot your own writing like a pro.

Meet Your Instructor: Joanna Wiebe

As the founder of Copy Hackers, Joanna is the go-to name in conversion copywriting. Her client list includes Shopify, Wistia, Neil Patel, Indochino, Buffer, and Crazy Egg. She’s spoken at MozCon, CTA Conf, MicroConf, Business of Software, and dozens of other major events. When Brian Clark and Matt Barrie (CEO of Freelancer.com) needed better copy… they called Joanna.

In this workshop, you’ll learn the exact principles she uses to help top brands increase conversion, craft messages that resonate, and close more sales—without hype or fluff.

Workshop Curriculum:

📌 Start with Strategy:

Identify your prospect’s stage of awareness

Apply the Rule of One to laser-focus your messaging

🧠 Part 1–4: Find Your Message

Unearth the key value proposition

Break down and organize supporting messages

✍️ Phrase It Right:

How to translate ideas into copy that converts

🔧 Optimize the Elements:

Edit, refine, and polish headlines, CTAs, bullets, and more

🔥 Finish Strong:

Joanna’s editing process to “edit in the awesome”

If you want to not only write better copy but also learn to think like a copywriter, this is the workshop you’ve been waiting for. Learn the principles, apply the process, and watch your conversions climb.

🎯 Enroll now and master the skill that drives growth, sales, and serious business results—copywriting that converts.