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How to identify keywords that make money with less effort.
How to make SEO landing pages that rank, get trained on by AI, and convert visitors.
File Size: 97.25 GB.
Edward Sturm – Compact Keywords
A course that shows how to get:
- Paying customers
- Users
- Warm leads
With conversion-based SEO
Not outdated blog SEO
Why use the Compact Keywords Method?
- Target people looking to buy now
- Target decision makers representing a lot of people
- Low cost and low effort to perform
- Shows on page 1 of Google faster than normal
- Aligns with Google guidelines
- Works with AI, video, and user-generated content
Startups, SMBs, Enterprise…
All drive sales with the Compact Keywords method…
Across SaaS, services, ecom, local, finance, health, coaching, info products, so much more.
All other SEO courses and gurus tell you to focus on blog SEO which…
- Has low conversion rates
- Takes a lot of time and money
- Is getting deprioritized by Google Algorithm Updates
- Is getting replaced by AI
Blog SEO is NOT WORTH WHILE!
Compact Keywords instead focuses on purchase-intent SEO landing pages which…
- Are designed from the ground up for getting customers, users, and leads
- Requires less time and money
- Are optimized for long-term success with Google Updates
- Gets recommended by AI
Here’s why…
Blog SEO = answering “how, what, why, etc” with SEO, then trying to convert those visitors.
Compact Keywords SEO = scalable SEO landing pages for high-intent scenarios.
THIS
THIS
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Designed from the ground up for getting customers, users, and leads
By only targeting language that has high-purchase intent, Compact Keywords naturally becomes about offering your products or services as a direct solution to people who are already looking for them.
Blog SEO, by contrast, answers “how, what, why” questions to people who are not ready to buy or use. Then it hopes to convert these people to newsletter subscribers or recurring visitors, to earn their trust and sell to them in the future.
Compact Keywords targets WARM searchers.
Blog SEO targets COLD searchers.
Requires less time and money
Easier for making sales, getting users, and getting leads:
Visitors who land on Compact Keywords pages are already looking for what you offer. They need less convincing.
Easier for SEO:
Compact Keywords targets high-intent language most sites ignore ‐ meaning less competition and easier rankings.
The result of this is
- You need less words per page (less work)
- You need less SEO backlinks (less money & less work)
Gives long-term success with Google Updates
Compact Keywords gives searchers what Google wants:
- Direct, clear next steps. “You’re looking for what we offer ‐ here’s a button to buy it, use it, or get in touch.”
- Language to fill in gaps. Warm searchers are ready to act ‐ but most businesses don’t target the language they use. That means Google can’t recommend these businesses. Compact Keywords fixes this by matching intent with pages built to convert.
- Easily understood websites. Compact Keywords includes simple technical SEO lessons anyone can follow ‐ making your site easier for Google to crawl and parse, while also improving navigation for real people.
Blog SEO, by comparison, usually gives searchers what Google doesn’t want:
- 3,000 word articles with a lot of fluff. Articles offer incomplete information or answers that are unnecessarily long.
- Targets the same language lots of other sites target. Doesn’t help Google fill in the gaps.
- Bloated content structures like /blog/, endless pagination, massive generic articles. Hurts usability and search engine understanding.
Over the last several years, blog SEO has been hit by many Google Algorithm Updates! Don’t do it!
Recommended by AI instead of disrupted by it
Compact Keywords trains AI to recommend your brand for relevant scenarios.
Somebody asks ChatGPT for a recommendation to something you have a Compact Keywords page on? ChatGPT is more likely to recommend your brand because your content addresses the specific need and shows up in the data AI models are trained on.
When people say “SEO is dead,” they mean blog SEO is dead. ChatGPT has taken the place of answering “how, what, why, etc,” and AI Overviews in Google reduce clickthrough rate for blog SEO by 34%.
Compact Keywords is NOT blog SEO.
Diego Herrera Franco
About your instructor
Hi there!
Hey! I’m Edward.
Here’s some things about me:
- Did SEO at Dentsu International, one of the top 5 marketing agencies in the world. Had clients like P&G and Luxottica.
- Mentor there went on to become Head of SEO at Omnicom, which, for a while, took the spot of the biggest publicly traded marketing agency (now it’s second).
- Started and ran the NYC SEO meetup group. Taught classes on SEO at Microsoft.
- With my own agency I’ve done SEO for dozens of startups and SMBs, including my own.
- Hundreds of thousands of followers on Instagram and TikTok going viral with videos about SEO and digital marketing.
- Me quoted in Ahrefs.
- Feature about me trended #1 in HackerNoon a few days after it was released.
- Growth hacked my way into Forbes, The Verge, Entrepreneur Magazine and more.
- As I no longer take agency clients, I created Compact Keywords so founders, teams, and marketers could implement my unique method of doing SEO themselves.
How this course gets you
customers, users, and warm leads
Introduction
Why this method works and what to expect
(1 video, 5:17)
Critical Basics
How to identify keywords that make money with less effort
(2 videos, 13:50)
The New SEO
(3 videos, 59:37)
Visibility Foundations
Making sure Google and AI can understand and index your website
On-Page SEO
How to make SEO landing pages that rank, get trained on by AI, and convert visitors
(1 template, 3 videos, 51:42)
On-Site SEO
How to structure your website for purchase-intent pages
(1 template, 3 videos, 35:51)
Finding Compact Keywords
My method for finding keywords that get you customers, users, and leads
(2 templates, 8 videos, 2:06:57)
Putting up Pages
Putting together and publishing pages
(1 template, 2 videos, 25:25)
After Publishing a Page
What real, lasting SEO results look like
(2 videos, 22:39)
Case Study
Showing how few backlinks are needed to rank for high-intent searches
(1 video, 14:05)
Ranking Without Using a Website
How to get sales with video SEO and user-generated content SEO
(2 templates, 2 videos, 51:08)
Link Building
How to make search engines trust you and show your content
(1 template, 5 videos, 1:54:48)
Overview
Prioritizing what’s most important for getting results
(1 video, 10:45)
Compact Conclusion
Wrapping up
(1 video, 2:48)
Compact Keywords
What You’ll Get
Results you can expect
- SEO that gets customers, users, leads
- SEO that works anywhere
- SEO that’s recommend by AI
- SEO that’s optimized for Google Updates
- SEO that requires less work & money
Resources you’ll get
- 37 immediate videos (10 hours)
- My step-by-step plan for getting results with SEO
- SEO templates to be adapted for your business
- My competitor SEO template
- My site audit template
- My internal SEO template – comes with tabs for:
- Analyzing keywords
- Site SEO layout
- Information architecture
- YouTube SEO
- IG Reels/TikTok SEO
- My SEO landing page template
- My directory SEO template
- 15 weeks of keyword breakdown videos (3.5 hours)
- A new breakdown each week
- Examples in every niche
- Why pages are ranking
Edward Sturm
Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 122
- Assessments Yes