Brenna McGowan – Pre-Launch Plan Program

Brenna McGowan – Pre-Launch Plan Program

INTRODUCING…

The Pre-Launch Plan Program Self-Study

How Much Money is Missing From Your Launch?

If you’ve been treating your pre-launch like an afterthought, you’re missing
a unique opportunity to add significant impact for your students — and your bottom line.

Simplify Your Launches with the *Proven* Pre-Launch System that Boosts Sales

…So Your Perfect Buyers Are Eager and Waiting Before Your Cart Even Opens

The Pre-Launch Plan Program is the same one that’s helped its best students…

• Sell more than 50% of their seats in pre-launch
• Quadruple previous launch revenue
• Have their first 6-figure launch
• Close $230k during pre-launch
• Get a 10X ROI on their investment
• Ease their stress load by 97% (based on raw and unscientific data)

When you think about planning your next launch, what comes to mind?

• Launch emails you need to write?
• Webinar you need to schedule?
• Graphics you need to create?
• Copy updates to your sales page?

It’s a lot, right?!

But what if you could slow down for a minute and instead of using the same old strategy that brings you nothing but…

Stress.

Chaos behind the scenes.

(And let’s be honest) Lackluster sales.

What if you were able to use the weeks before to warm up your audience and open your doors with seats already sold-

…with the rest of your leads hanging on your every word ready to whip out their credit card when you open your cart.

What would it look like if your launch runway gave you direct access to the most interested buyers?

What if you felt confident in your messaging and positioning?

What if your launches didn’t feel so darn hectic and chaotic?

What if you were making more revenue from your existing audience instead of constantly worrying about new leads (even if you’re evergreen)?

What would it feel like for your next launch to be So. Much. Easier?

Annnnnd what if your overall sales increased in the midst of it?

This is what happens when you do a strategic pre-launch.

The Other thing a Pre-Launch Does?

Takes the pressure off YOUR Actual Launch.

HI! I’M BRENNA,
THE PERSON BEHIND THESE BIG LAUNCHES.

I show you a systemized pre-launch process to put leads through so they’re primed, pre-sold, qualified, and eager to buy your offer.

But this isn’t some system that I just teach. I’m not a coach who just “coaches” coaches.

The whole process I hand you in PPP is one that I’ve not only used with private clients, but the same one I follow for my own successful launches.

I’m constantly testing, tweaking, and improving. I understand launches from both the marketer and consumer side. So I know what questions to ask to help you dig deeper and get clarity about your right-fit-ready customer.

I help you define what makes you different, your unique sales proposition — and when and if (and when) your offer needs to be tweaked.

I also help you nail your offer pre-launch messaging so that you KNOW you’re talking to the right person who’s ready to throw down money to work with you.

So yes, you get a proven system to pre-launch when you join PPP. But I help you get all the foundational stuff *right* before you ever launch.

And that’s what makes all the difference. Just take a look at the testimonials.

MODULE 1

Clarify and Categorize

The first step to any great copy or a good strategic plan? Research. (I know, not super sexy, but it’s the truth)

But the market research you’ll do goes way beyond the shallow outlines of your potential customers. During Module 1, you’ll unveil the nuanced complexities and underlying emotions that drive your audience’s buying choices.

You’ll dig deep to understand the various stages of awareness of your potential customers and the language your right-fit-ready customer needs to hear so they whip out their credit card when you tell them about your offer.

Lastly, you’ll nail your pre-launch messaging and benefits around your offer you’ll set yourself apart in an overcrowded marketplace.

Analyze

You have the research you need to get a strategic plan in place.

But now we need to look at the type of content you’ve been putting out into the world and get a good understanding of what’s working — and not working— so you can maximize what’s already resonating and retire the content that isn’t hitting the mark with your audience.

You also need to pinpoint exactly where your ideal client is on the Awareness Journey and determine right-fit readiness so you’re talking to the right person at the right time to turn them from passive audience member to buyer.

Lastly, you’ll learn how to analyze your market research (using a mix of AI and human touch) – which is the secret sauce when it comes to creating your pre-launch strategy.

MODULE 2

MODULE 3

Strategize

Now that you have all the research, data, and analytics, it’s time to create a strategic content plan.

First up, creating a calendar. I let you in on my proprietary process for what you need to say and create week by week during your pre-launch.

Then, I’ll show you a repeatable step-by-step system for every launch you do now and in the future. so you create a well-rounded content plan that includes the essentials: Personality, Empathy, Credibility, and Authority. This is how you go beyond nurture content and start creating conversion content.

I also give you easy ways to inject AI into your strategic plan so you can create a weekly plan in minutes based on research and data.

Energize

Each module builds on the other! So, now that you have a strategy, it’s time to take your strategy and ideas and turn it into content that creates buzz, momentum, and pre-sells your program, membership, course, or other offer.

Because we’ve already brainstormed all your ideas, and your research has told you exactly what your audience needs to know, understand, and believe to be primed for your offer.

Now all that’s left is to write the content — which is why I’ve created every email & social media templates & structure imaginable to make this easy for you! Plus, there’s an example for each one.
So, not only do you get your pre-launch plan done and copy written, you leave the Pre-Launch Plan Program a better copywriter for your business.

MODULE 4

How many extra spots would you need to sell in your own program to get an ROI?

Let’s  do the math:

• If your program is $2000, that’s just a couple of sales . 
• If your program is $1000 that’s just a few sales. 
• If your program is $4000, one sale does it. For example, let’s take Voice Expert Justin Blackman.

He’s pre-sold 10 spots in his current launch (50% of his total goal) in pre-launch.

That’s the 2nd time he’s done it (the strategy you uncover in PPP can be used again and again for future launches) and each spot was $2,750.

That’s $55k in revenue!

If we look at those numbers, that’s a 1,471.43% ROI (this workshop is just $3,500 and you’ll get the exact same information as Justin).

So, when you’re contemplating your decision, I’d ask you to consider your numbers, and what would it look like to have a repeatable strategy for EVERY launch you do that increases revenue.

So, I want to ask you, how much is the offer you’re selling?

In most cases, if sell just 1-2 more of your thing, the Pre-Launch Plan Program is essentially a bargain (especially because you can rinse-and-repeat this strategy for EVERY promotion you do moving forward).

And it’s not just about the money. Justin also said to me that this process “…Is way less pressure. It’s really just made everything so much easier.” 

Want your next launch to feel “easier?”

Grab your spot in the Pre-Launch Plan Program.

You’ll also get:

Examples Out the Wazoo

I don’t know about you, but I need to see an example that goes along with the system I’m learning to make it truly applicable. So with each structure-late you get, I’ll also provide a copy of how it works in the “wild” to make implementation even easier.

Non-Templatey Templates

And no, not the mad-lib style you can grab on Pinterest. My templates are more like structure-lates. I give you the structure of what goes into an email, social post, etc., and show you how to put it into your own words so it’s uniquely YOU.

Launch Outline

Not sure what emails need to go into your live launch? I’ve created an outline for you so you know exactly what emails to send once you’re in full launch mode.

Story Strategy Worksheet

Easily uncover what stories you should tell to get your audience laughing, connecting, and relating to you on a deeper level in a way — while also staying relevant and strategic.

Customizable Pre-Launch Calendar

I’ll show you how to give yourself plenty of space and map it out on a customizable calendar so you know exactly what you need to do at each phase of your pre-launch/launch.

Voice of Customer Organizational Tool

I’m not what you’d call super organized, but when it comes to VOC, I don’t play. I’ll give you my simple tool for keeping all your customer research organized (BTW, this tool is something you’ll be able to use not only for this launch, but will help you with every single piece of content you put out in the future).

Use AI in Your Pre-Launch

AI is all the rage, right?! And that’s why the PPP curriculum is getting an upgrade with my propriety AI tools that I’m loving calling BrennaBots. It will save you 50-75% more time on research, strategizing, and writing copy.

How to Blow Up Your Email List During Pre-Launch

Grab the training on innovative ways to grow your email list during your pre-launch so you have an eager list of buyers waiting to snap up your offer!

The Pre-Launch Plan Program Self Study is for you if:

• • You want a proven, repeatable, step-by-step system for marketing and selling your offers with less pressure
  • You’re tired of the hustle that comes from traditional launching and are looking for a way to sell more of your program or service without the typical launch frenzy

• You have a new offer and know that pre-launch is best way to launch it
• You have an established program or service and want to increase sales from your existing list and audience
• You have an evergreen offer and are looking for a way to boost revenue
• You’re a course creator, coach, or high-end service provider and recognize the old launch model is dying off and people need more time and space in their buying decisions in 2024 and beyond
• Totally love the idea of an easeful launch, but feel stuck on where to start and how to pull it off

So, if you got down this far you might be wondering,

“Is this really for me? Can’t I create a pre-launch myself?”

My guess is that you wouldn’t be this far down here if you thought you could. 

And even though I’m not teaching rocket science, there IS a lot of science to what I teach. 

What I am showing you is a simple system you can repeatedly implement that’s helped my students like S. see a 300% increase in enrollments or E. who just had their first 6-figure launch.

Plus, there’s nothing else like this program on the market where you’re getting hand-holding support and the benefit of being part of group with top-notch entrepreneurs.

But, if you’re like many of my clients, it’s not just about the money.

It’s about creating a sales system where you’re not working on the weekends or having a panic attack at 9am on a Tuesday morning because you’re overwhelmed and don’t know where to start.

You want “life” freedom as much as “time” freedom. You’re tired of the hustle.

You want an authentic way to sell your program or services without feeling icky or like you’re backing people into a corner.

And what I teach you inside PPP will not only help you with this launch but every promotion you do from here on out (and quite honestly, it’ll help you with ALL your other content creation).

Plus, PPP will save you oodles of time! One current student said she’s convinced the program will save her 90% of the time it would take for her to do the pre-launch on her own!

And that was before BrennaBots, our proprietary AI tools, were part of the curriculum!

Ready to go into your next launch and promotion feeling energized instead of scattered?

There’s a reason why I’ve run this program 5 times with nearly 80 students.

What I teach works. Just take a look at the testimonials and case studies.

I know it’s a big claim, but this program will make everything different inside your business. 

If you have questions, let’s jump on a call and chat. I’ll even give you my phone # (because who wants another Zoom call?!).

So if you…

> Want a repeatable system that helps you be strategic with your content (especially since you’re putting out content anyway).

> Are tired of the churn-and-burn that typically comes with  launching and selling.

> Want your pre-launch content to act as a way to warm up your clients, pre-sell your program, fill spots early, and feel super confident when your doors officially open.

> And, the biggest question of all, if you want me to help you do it all…

If so, I invite you to grab your spot in the Pre-Launch Plan Program.