TMS Media – Engaging Ads Academy

MAKE VIDEO ADS THAT SKYROCKET YOUR SALES.

We used these tactics to generate over $1M+ for our business in the last 7 months.

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TMS Media – Engaging Ads Academy

WHAT WE COVER

Step 4: LAUNCH

Once your ads are done this isn’t necessarily the end of the process! We teach you all about how to recycle assets for future ads. This means that as you make more ads, you create a bank of assets you can keep using well into the future!

Course Curriculum Summary:

↳ Lesson 1 – Welcome! – Start Your Engaging Ads Journey

Welcome to the Engaging Ads Academy! This is the start of your Ad Creation Journey, and we outline what the rest of the program has to offer. By the end of this course, you’ll have the skill you need to create highly engaging ads for your business no matter what industry you are in!

We’re happy to have you and excited to have you on this journey with us!

↳ Lesson 2 – Mindset Of An Engaging Ads Creator

In this lesson we get you into the right mindset you need to be successful with this program. Nothing worth having in life comes easy and learning these skills can take time, effort and experimentation. This lesson is all about how you should be thinking about the journey you have ahead of you and how best to prepare for it. Getting good at creating ads is a super power and when you get good at it, you develop a MASSIVE competitive advantage over other people in your industry.

Most often it isn’t who has the best product who wins, it’s the one who has the best marketing.

In this lesson we cover:

•  How you should be thinking about the ad creation process
  Why developing this skill is a massive competitive advantage
• Skills take time to learn but here is how to learn it as fast as possible
• How to get the most out of your ad creation journey

↳ Lesson 3 – Cheat Code Marketing Tactics And Hacks

In the world of marketing, there are a few key strategies and tactics that you can use to HACK the human brain. They are the real-life version of video game cheat codes! In this video, we talk all about that!

These strategies target the foundation of human psychology and when used in engaging video ads make them significantly more effective. Implementing these into your video ads makes them hyper-persuasive and is the backbone of any successful video ad marketing campaign.

↳ Lesson 4 – Understanding Your Target Customer

It’s nearly impossible to sell to someone if you don’t even know who they are. That’s why having a clear understanding of your target customer is critical.

In this lesson, we dissect what a target customer is, how to identify them and how to truly understand what motivates them to buy. With this information creating engaging video ads becomes a breeze. You can articulate their exact pain points like a surgeon with a scalpel and make the sale.

↳ Lesson 5 – Market Research For Your Engaging Ads

This lesson is all about how to do proper market research for your ads. This is things like:

• How to see what other competitors are using for ads
• How to see how much traffic they are getting from their ads
• How much adspend they are spending (To help you determine how much you should spend)
• How to see what is working well for other advertisers

And a bunch more. This lesson is all about helping you plan what is the best approach for your ads so you don’t waste any effort of ads that don’t work

↳ Lesson 6 – Stages Of A Customers Journey

This lesson is all about the stages of the customer journey and how to tailor your ad scripts accordingly. It is super important you understand the customer journey so you can create ads that target each step in order to maximize your ad’s performance. From a customer being completely cold, to a warm lead, to a converted sale the messaging you use in your ads is different depending on what stage they are in. This lesson is all about how to do exactly that.

In this lesson we cover:

•  What are the stages of a customer’s journey
• How to tailor your ads to speak to each stage
• How to maximize the engagement of the ads bases on the stage of the customer journey

↳ Lesson 7 – The Flywheel Of Paid Advertising

This lesson is all about how the flywheel of marketing works. When you run ads, they optimize with the algorithm and become more efficient at targeting your ideal customer and making a sale. This lesson explains that cycle works and how to build that for your own business. With a tuned sales process using paid advertising you are effectively building a fully automatic sales team that works for you 24/7.

In this lesson we cover:

• How the flywheel of marketing works
• How, once the process starts you can keep getting results faster and easier than before
• How ads get optimized over time to develop that flywheel behaviour

↳ Lesson 8 – Understanding Your Demographic

This lesson is all about one of the most important concepts to understand to be successful with advertising online. Knowing your demographic. This can be the difference from having crazy profitable video ads to not making a sale at all no matter what you do. We talk about how to understand who is buying your products and how to advertise to them as effectively as possible using video ads.

This lesson covers:

• How understanding your demographic can maximize your success
• How to understand what demographic you should be targeting
• The buying behaviour of each demographic and how to play into it
• How to change the messaging of your ads to appeal to each demographic

↳ Lesson 9 – The Birth Of A Winning Ad Concept

This is where the fun begins. All ads have a concept, and this lesson is all about how to develop the concept for your ads. We go through the key points that make a good ad concept and how to flesh it out to have enough depth to make an entire ad out of it.

We also provide you with the ad concept handbook that has a bunch of different winning ad concepts you can steal!

↳ Lesson 10 – 5 Characteristics Of A Winning Ad Concept

This lesson expands on the lesson about coming up with winning creative concepts and how to evaluate if they will be winners. We go through the 5 points of a winning creative concept and how to find other concepts you can use for yourself.

In this lesson we cover:

• How to come up with winning creative concepts
• How to evaluate if they will be winners
• 5 points to winning creative concepts

↳ Lesson 11 – Pen To Paper – Scripting Your Engaging Ads

This lesson is the first in a series of lessons all about how to script your ads. Scripting is the most important part of your ad creation process as the words you say are what persuade people to buy. In this series of lessons we go through the frameworks for structuring your scripts as well as how to make them flow for being read out loud on video.

In this lesson we cover:

• The most important part of the ad creation process – Scripting
• How scripting is the backbone of a successful ad
• Overview of the frameworks that help you build highly engaging video ad scripts
• Introduction to how the structure of your ads is super important to make them convert better

↳ Lesson 12 – FLEX SCRIPT Script Writing Framework

This lesson dives deep into the framework you need to understand in order to make highly persuasive video scripts. Writing persuasively is a skill, but mastering this skill is how you develop deadly scripting skills that allow you to make engaging ads that convert.

In this lesson we cover:

• What is the FLEX SCRIPT Framework
• How to use this framework in your own video ads scripts
• How to write persuasively to convince people to take action
• How to advance your skills far into the future

↳ Lesson 13 – Mastering Engaging Ads Hooks

It’s super important to spend a lot of time on how you plan to hook the audience to watch the rest of your video. Because even if the rest of your video is really good, it doesn’t matter if nobody gets past the first 5 seconds of your video. This lesson goes through the types of hooks you can use. How to develop audio, video and written hooks and how to use them as effectively as possible.

In this lesson we cover:

• What is a hook and why is it so important
• How important the hook is to a successful video ad
• How to develop audio, video and written hooks
• How to implement your hooks as effectively as possible

↳ Lesson 14 – Developing Perfect Ad Angles

An ad angle is the approach you take for presenting your ad. It’s the common problem or feature you use as the selling point for your product or service that you can lean on to make an ad. This lesson is about common ad angles that work for almost every product or service with tons of examples you can steal for inspiration to write your own ad scripts.

This lesson will cover:

• How to identify the best selling points of your product or service to use as ad angles
• What are the most effective ad angels
• Common ad angles you can steal for your own ads
• How ad angles play into the scripting process as a whole

↳ Lesson 15 – Creative Is King

This lesson is all about the golden rule when it comes to succeeding at paid advertising. CREATIVE IS KING. In the past you used to be able to survive with bad ads but good media buying skills. But not anymore. Today advertising is all about who has the best ads as those are the ones that perform the best. This means that your messaging, composition and call to action in the video itself is super important. This lesson dives deep into that and explains how to make highly engaging paid ads.

In this lesson we cover:

• The most important part of online advertising – The Creative Asset
• How even with the best media buying skills you can still fail without good video ads
• How messaging, composition and the call to action all play together in the ad creation process

↳ Lesson 16 – The Key To Being Hyper Persuasive In Your Ads

Motivating a potential customer to buy what you are selling all comes down to the words you use. Without the proper understanding of what to say you risk your ads not being that effective and wasting your money. That’s why this lesson is designed to solve that problem. In this lesson, we talk about:

• How to write to get people to take action from your ads
• Understanding the foundation of persuasive writing in advertising
• Writing secrets that increase ad effectiveness dramatically

↳ Lesson 17 – Engaging Ads Concepts You Can Steal

I get it, creating video ad concepts can be exhausting. That’s why we compiled the most effective video ad concepts that you can steal into a single lesson. These ad concepts are concepts we’ve developed over the last 9 years of our online advertising journey and they have proven to be incredibly effective time and time again. Along with being effective, they can also be used for almost any business.

↳ Lesson 18 – Shooting Your Engaging Ads

This lesson is the beginning of the how to shoot your ads module. In this module we go through the basic shooting skills you need to get the most out of your ads scripts. Don’t worry, you don’t have to be a Hollywood director to be good at this. It’s very straight forward. We guide you step by step through learning the skills you need to successful.

This lesson covers:

• The introduction into how to shoot your video ads
• How to shoot your ads to get the most out of your scripts
• How to get the most out of this module and shoot the most engaging ads you can

↳ Lesson 19 – Perfecting Your Camera Settings

This lesson is all about how to set up your camera to shoot the best quality video possible. You’ve probably heard of terms like ProRes, H.265, and WAV compression, but if you haven’t, don’t worry we go through all of that. Your phone is more than capable to shoot highly engaging ads but the biggest problem is people don’t know how to set the camera up properly. This is like trying to build a boat that’s full of holes so we first need to address the problems before we get into production.

↳ Lesson 20 – Becoming A Pro At Video Ad Composition

In this lesson we talk all about how to compose your shots so they perform the best. Making things visually compelling is super important in the world of advertising as people want to see what it going on. We guide you through the most common compositions you need to know as well as how to frame things to make them stand out!

In this lesson we cover:

• How to compose your shots to make them look the best
• Common compositions you can use in your video ads
• How composition plays a role in video storytelling
• How to make things stand out with composition

↳ Lesson 21 – Mastering Zero Budget Lighting

Lighting is the cornerstone of a great image and you don’t need to spend thousand of dollars on professional lighting equipment either. This lesson is all about how to light your videos properly even using natural light. The process doesn’t need to be super complicated, and we will guide you through what you need to know step by step.

In this lesson we cover:

• How to get great looking video with natural light
• How to set up your video to make it look great with any lighting
• Step by step lighting guide for your video ads

↳ Lesson 22 – Getting Crystal Clear Audio In Your Ads

This lesson is all about how to get the best sounding audio in your videos. Having clear audio is super important so people can hear what you are trying to say (and sell) so following our guide for having clear audio will quite literally lead to more sales. We go through the tools you need, what you can do in camera, and if you want to invest some money into audio, what you should be buying first!

In this lesson we cover:

• How to get great sounding audio for for your ads
• What to do if you audio sounds really bad and how to fix it
• What to spend money on if you want to invest in your audio recording tools

↳ Lesson 23 – Becoming A Pro Ad Editor

Editing is where the story comes together

In this video we cover:

• How to edit your videos
• Elements to include to increase engagement
• How to export them to have the best quality possible for each platform

This course also includes the entirety of our High Retention Editing Course that includes over 40 other lessons about editing and implementing high retention elements to your video.

↳ Lesson 24 – Learning To Launch Your Ads

This is the beginning of the launching your ads module. In this module we go through

• The setting to use to maximize performance
• How to set up your campaign and adsets for proper organization and testing
• How to give each platform the information and resources it needs to optimize your ads effectively

↳ Lesson 25 – How Often Do I Create New Ads?

Your engaging ads can’t last forever unfortunately. But don’t worry, they will probably last longer than you think! In this lesson we go through:

• How to determine if an ad is experiencing fatigue
• How to recycle your ads to keep them productive for longer
• How to refresh you ads the easiest way possible
• How the ad fatigue curve works and how to identify where each as is in the journey

↳ Lesson 26 – How To Create New Ads With No Extra Work

Once you’ve put all this time and effort into creating a high-engagement video ad there’s no need to waste it once it gets old. In most cases an ad doesn’t really get “old” it just needs a few tweaks to refresh it and give it a new life! In this lesson we cover.

• How to refresh video ads to make them like new again
• How to only need to make new ads a few times a year
• How to multiply your ads with videos you’ve already made

↳ PLUS MORE! – Over 30 More Videos I Didn’t List HERE!

This program is forever evolving to add in more videos that keep covering what you need to know! So to be honest, there is far more content than I can list out right here.

WHATS INCLUDED IN THE PROGRAM:

I get it, learning new things can be hard! But we’ve laid everything out to make it as simple and straightforward as possible to create highly effective ads!

• Do you want step-by-step tutorials? Check!
• Do you want straight-to-the-point teaching that cuts the fluff? Check!
• Do you want knowledge that has been tested for almost a decade? Check!

We’ve got it all!

When creating effective advertising, it’s not about what you say, it’s how you say it. Because of that, we’ve integrated our Ad Scripting Masterclass into the Engaging Ads Academy! This masterclass will teach you exactly how to write scripts that are persuasive, articulate, and convince people to buy! We also teach you how to use tone, pacing, and visual pacification to make your video scripts sell better than any other ads.

By the time you’re done, your pen will be WAY mightier than your sword.

Why put all this time and effort into your ad for nobody to actually see it because they don’t stop to watch your video in the first place?

That would suck, right?

Well, along with the scripting of your ads, the next most critical part is also the hook! This is what will get people to actually stop what they’re doing and watch your ad! That’s why we have built into The Engaging Ads Academy an entire mini-course all about ad hooks.

We cover things like:

• What Exactly Is A Hook And Its Purpose
• The Building Blocks Of A GREAT Hook
• Where To Find Hook Ideas And Inspiration

The Ad Hook Mini Course is designed to help you master the most important 5 seconds of your ad to make them as profitable as possible!

We’re not all professional filmmaker and shooting your ads can be a challenge! We’ve taken our Ad Shooting Masterclass and put it into the Engaging Ads Academy so you’ll learn exactly how to go out and shoot your ads the easiest way possible. You’re going to be given the skills to shoot ads that will make your competitor’s ads look like a home movie from the mid-2000s.

Now it’s time to step behind the keyboard!

Editing is the secret weapon you can use to make your ads stand out from the rest! With The Engaging Ads Academy, we also give you access to the High Retention Editing Masterclass. This is a course that teaches you how to take your editing to the next level and maxamize engagement. We also feature step-by-step tutorials on how to do common editing techniques that you can apply to your ads to make them more engaging.

Scripting Your Ads can be a daunting task… I get it!

That’s why we developed the FLEX SCRIPT FRAMEWORK! This frame work is designed to make script writing as close to a fill-in-the-blank process as possible. We dive deep into this during the course and how to use this to make the most effective ad scripts possible!

Yes, we’re twins! Stop asking!! After Picking up a camera almost 9 years ago Mitchell and Stephen have been obsessed with the creative and business side of content creation. Being creative entrepreneurs they have both built their skills together and have gone on to build a successful video agency, working with some of the biggest brands on the planet. Along with working with global brands, they have also used their skills in creating engaging ads to generate millions of dollars of revenue for their own business.

Who Is This Course For?

You currently run, have run or have never run social media ads before and believe they don’t work for you. This program is for those who want a proven step-by-step process for researching, scripting, shooting, launching, and testing highly engaging video ads for their business that are built from the ground up to get results.

You’re willing to put in some work! This program works when you do. If you plan to invest in the program and get to it whenever you get to it, Youtube is a better place to procrastinate.

You’re ready to get out of your COMFORT ZONE. We love speed & imperfect action as that’s what it takes to succeed with ad creation. If you value being able to accomplish BIG goals fast by implementing chronological step-by-step action items then this is the ultimate course for you. Done is better than perfectbecause it will allow you to gain knowledge to reinvest back into your ads to make them better through iteration.

Who Is This Course NOT For?

You are looking for an autopilot solution where you just keep doing what you’ve alwayse been doing hoping to get drastically different results. Doing the same input, expecting a different output is the definition of insanity my friend, this course is not for you if thats what you’re after.

​You do not care about speed. This program is developed for people that want to develop this incredibly valuable skillset in the fastest timeframe possible . There are better programs out there for those of you who have an infinite amount of time and no real need to move quickly.