Gloria Chou – PR Starter Pack

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How to get a journalist’s attention (hint: it’s not as hard as you think), you can gain recognition and position yourself as an expert to thousands upon thousands of people in your community.

Knowing how to pitch your story is the top 5% of activities that will result in 80% of your growth.

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Gloria Chou – PR Starter Pack

Gloria Chou - PR Starter Pack

GET YOUR BUSINESS IN FRONT OF MORE CUSTOMERS TODAY

Find your message, get publicity, and transform your business

THE SMALL BUSINESS WORLD LOOKS DRAMATICALLY DIFFERENT THAN IT DID 10 YEARS AGO.

So why are we still using the same old tired PR playbook?

…The one written back in the prehistoric days before the internet (back when offices looked like they were straight outta Mad Men and when things like gender and racial equity were considered radical?)

IT’S TIME TO PLAY BY YOUR OWN RULES

With a proven system for diverse founders to use publicity to exponentially multiply ROI without spending hours on social or throwing $$$ at a firm (even if you don’t have a large following, a famous best friend, or thousands to dump into paid traffic)

BEING “READY” DOESN’T MEAN “NOT TERRIFIED”

Ready means that it’s the next logical step for your brand, and you’re going to do it anyway, even if your knees are shaking.

And the reason–despite launching, despite building a business from the ground up, and despite all your efforts–that your publicity hasn’t taken off yet…has nothing to do with you.

HERE’S THE THING:

Old-school PR has been built on the assumption of privilege and access. If you didn’t have those, you didn’t have a seat at the table.

In the past, big-name publicity wasn’t an option unless you had:

The network, connections, & influence of the wealthy and elite

The resources (money) to gain access to those people

Deep pockets to get expensive pay-to-play PR agencies

IN OTHER WORDS…

The entire industry relied on you believing that PR was a fancy velvet ropes club…and you weren’t on the VIP list.

For so long, there hasn’t been a seat at the table for millions of entrepreneurs representing different communities, perspectives, and lived experiences.

The CEOs getting featured, the publicists getting them there, and the journalists letting them in the door all looked the same: wealthy, middle-aged men with the complexion of baking flour.

So unless you knew the right people or had the privilege to pay for access to those people…your voice wasn’t heard.

And still, in 2023, the gatekeepers are doing their best to convince you that the only way in is to go through them.

They want you to think that they own the connections, the industry, and your story.

But what if you could hop to the front of the line and waltz right into a room full of A-listers (without having to pay off the bouncer because everyone’s welcome and the bouncer doesn’t exist)?

Hi there! I’m Gloria Chou.

Like you, my whole world flipped upside down in March 2020.

After a successful career as a U.S. Diplomat, I kicked the boring bureaucracy, soul-stealing seriousness, and unending red tape to the curb…and suddenly found myself without an income and without a plan.

Because I know what it’s like to not meet the status quo. From being picked on in the playground by the other kids for taking ESL classes or getting haircuts from my grandma (btw I totally rocked that bowl cut).

To getting surprised looks when people found out I was a U.S. diplomat who didn’t have a foreign visa or a broken accent (no…where are you really from?).

I’ve never been part of the cool kids club so I pushed past the fear and embrace the discomfort to get where I want to go.

My traditional Chinese upbringing taught me to make myself small and quiet. To fit in, go along, and above all, make people happy. But the fire in my gut has always told me to make my voice heard…even when it scared the shit out of me.

I learned how to bypass the gatekeeper and bust through the backdoor. But not without falling on my ass first.

A complete publicity strategy & 80,000+ media contacts

The training, support, and insider contacts you need to take control of your publicity, get in front of thousands, and share your message with the world

The PR Starter Pack is an all-in-one resource for diverse, driven small business founders who want to write & share their stories with the world WITHOUT relying on gatekeepers or staying inside a box someone else built.

I’ll pull back the curtain and reveal the business strategy you need to take control of your publicity without spending thousands on ads or agencies.

You’ll get everything you need to confidently share the message that amplifies your voice and gets you the attention, visibility, and opportunities you deserve.

A sneak peek of what’s inside the PRSP portal

Exclusive searchable database of more than 80,000 curated media contacts at top-tier & niche publications, blogs, and podcasts to get your story into the inbox of the right person the first time

The CPR Pitching Method™ strategy, training & word for word pitch templates that have helped thousands of founders amass 1 billion+ organic views & go from unknown to sought-after businesses

Monthly coaching calls to stay on top of what’s-working-now industry trends and continue to hone in on your uncopyable story with my eyes on your pitch

Quarterly calls with experienced journalists from top outlets for a behind-the-scenes conversation with the people responsible for getting you in front of millions

The result is…

A complete system with proven strategies for finding your message, boosting your authority, and scaling your business through the power of publicity.

This is THE tool thousands of small business founders have used to become leaders in their industry and build organic followings without spending thousands of dollars on ads or pay-to-play schemes.

Want a sneak peek?

Here’s what you’ll find inside The PR Starter Pack…

Exclusive Global Media Contact Database

Before you can get featured on high-traffic podcasts, major outlets, and prominent TV shows, you need to know who to contact.

So the instant you get inside the PR Starter Pack, you’ll get 1-year access to the unparalleled insider media contact lists with over 80,000+ journalists, editors, producers, and podcasts hosts across the globe separated by publication and industry so you can gain diverse and relevant publicity over and over.

The updated media contact list is a result of years of connections, relationships, and industry experience. It’s the insider information you need to get those “omg, Mom did you see the article?!” features again and again.

I’m handing over the keys to thousands of connections so you can find opportunities to land in top-tier publications and podcasts, no matter your industry, background, or experience.

The list is easily searchable based on your business, industry, and goals, so you can quickly identify and contact the right person in minutes.

You’ll get:

– Detailed contact and background information for each person
– Individual lists representing over 60 industries & niches, including BIPOC Owned Businesses, Fitness, Gift Guides, Beauty, Health & Wellness, Black Entrepreneurship, Sustainability, Weddings, LGBTQIA, Fashion, Skincare, Travel, and many many more
– Quarterly updates so that you’ll always have fresh & up to date information
– Training on best practices for using the database to get your message out into the world fast

You’ll save hundreds of hours and thousands of dollars searching for or paying for access to the correct contacts…so you can stand out and get noticed.

In-depth Pitch Training

(with Templates & Real-Life Examples)

Get ready to pitch like a pro. Because when you join the PR Starter Pack, you’ll learn the exact formula over 5,000 founders have used to get 1 billion+ organic views. You’ll learn how to write a pitch that makes you shine and captures the attention of editors and gatekeepers.

You’ll also get plug & play templates so you can easily send pitches that land you transformational press opportunities. Just tweak, polish, and send your pitches in minutes to start landing in top publications, conferences, panels, and more.

You’ll get:

– The simple CPR Method™ to quickly identify a newsworthy story and get the attention of editors and journalists
– Pitch templates with a video training that I’ve used to place students in national media outlets coverage that you can edit, copy, and paste to do the same
– Winning Pitch Fillable worksheet as a resource every time you sit down to write a pitch

Publicity Systems & Strategies

How to Take Your Publicity In House

Ever find yourself wasting hours recording reels and chasing DMs?

It’s time to get out of your inbox and step into your role as the CEO of your business. Delegating is one of the most important tools you can use in your business. And once you know how to outsource your pitches & follow-ups, you can carve out time for high-level tasks that take your business to the next level.

In this training, you’ll get all the strategies you need to outsource your outreach…without paying an expensive agency.

You’ll learn how to retain ownership of your story while giving an intern, assistant, or contractor everything they need to start sharing your message.

In this training, my outreach manager Emi and I will show you how to:

– How to efficiently delegate outreach without missing a beat
– How to identify and find the right person for the job
– Best practices to set teammates up for big wins
– What to look for (and what to avoid) when sending out your pitch

I’ve also loaded up The PR Starter Pack with additional strategies to help you take control of your publicity and step into your role as a leader in your industry.

You’ll get training, swipes, and templates to streamline your success and start getting your story seen by millions.

You’ll learn:
– How to use HARO and find journalists and editors

– How to Hack LinkedIn to optimize your profile and stand out to contacts in your field

– How to create winning press releases with real examples to model

– How to make a press page to showcase past wins & leverage them for new opportunities

…and lots more!

Gift Guide Bundle

Appearing in gift guides is one of the easiest and most effective ways to get press (and sales!) for your products.

So in the gift guide bundle, I’ll give you actionable strategies and useful contacts for landing those lucrative gift guide opportunities. You’ll learn how to time your pitches, write winning subject lines, and make yourself stand out, and take advantage of the biggest season for revenue & exposure.

Podcast Guest Training & Pitch Templates

There are over 300 podcast hosts in your searchable media contact lists. With the average person subscribing to up to 32 podcasts in their earholes, making podcast appearances is one of the best & fastest ways to gain immediate visibility. Niche podcasts have loyal, devoted, and consistent listeners. You don’t have to land in the top 10 to start seeing big results from podcast appearances.

On top of that, the contact practically writes itself. Between all the different ways you can repurpose the episode, 1 podcast appearance is equal to making 6 pieces of content. Which is why I’m handing over the keys to the exact contacts and strategy I’ve used to land guest spots on at least 2 podcasts per month (and over 30 podcasts in the last 6 months).

You’ll get:

– Access to podcast media lists with over 1,000 contacts at top podcasts across different topics and industries
– A downloadable word-for-word pitch (and video breakdown) that I use to land podcast interviews
– A fill-in-the-blank podcast pitch template to use when reaching out to podcasts
– My podcast pitching roadmap template with a checklist of actions to take

You’ll have all the tools you need to land an interview on that dream podcast.

Pitch Coaching Calls with Gloria

Once you purchase the PR Starter Pack, you don’t just get access to all the resources and training. You’ll also get access to me and my community of founders of small but mighty business founders!Every month, I’ll hop on a live pitch coaching call to give you the latest trends and share what’s working, what’s not, and how to make the most of your experience inside the program. This is your chance to connect with your fellow founders and get real-life examples of pitches in action. We’ll chat through the challenges other business founders have faced to identify new opportunities in the month ahead.

So come prepared to pick my brain and get answers to your most burning questions. You’ll get access to 12 monthly calls and their recordings so you can watch the calls no matter the time and place.

We’re joined by an established journalist who has written in:

Quarterly VIP Calls with Gloria + an Established Journalist

Want to learn secrets from industry insiders? As a special bonus, all PR Starter Pack members get access to quarterly calls with me and journalists from top publications.

During the journalist calls, we’ll give you a behind-the-scenes look at how decision-makers review pitches. We’ll also provide pointers on optimizing your pitch so you get seen, heard, and noticed.

You’ll also have the chance to ask questions and even could get your pitch reviewed in real-time. Previous speakers have worked at prestigious publications like Forbes, Business Insider, Vogue, and more!

And during VIP calls, you and your fellow founders will get the chance to get live support from me and my team (without paying my $997/hour fee).

You’ll get live support and learn how to overcome the biggest challenges that come between you and getting your message seen.

Whoa, that’s…a lot.

The PR Starter Pack includes one-year access to:



Searchable media database to over 80,000 journalists and contacts at publications, blogs, and podcasts around the world across 60+ industry keywords (updated quarterly). The database is broken down by publication and industry, so you can easily search and connect with editors and land in top-tier outlets, no matter your background or experience.


In-depth pitch training with plug & play templates that have helped founders land in top publications and amass over 1 billion organic views.


Monthly pitch coaching calls and recordings with Gloria to connect with fellow founders and get real-life examples of pitches in action. You’ll get the latest trends and opportunities to make the most of your outreach and in the months ahead.


Invites to quarterly calls with Gloria + a journalist from a top-tier outlet with pitch reviews and insider advice on how to get seen, heard, and noticed by prestigious publications.

The PR Starter Pack includes one-year access to:

Publicity system & strategy training so that you can develop a sustainable and consistent workflow for mastering your publicity, sharing your message, and getting in front of millions in just 30-60 minutes a week. Like:



Swipes, templates, and guides to streamline your success and start getting your story seen by millions, including:


Comprehensive pitch training video with templates that I’ve used to place my students in national media outlets coverage that you can edit, copy, and paste to do the same


The Gift Guide Bundle with downloadable media list and guide to stand out and get press for your products


How to train your team and take your publicity in-house training & resources


How to use HARO and easily find and connect journalists and editors


How to hack LinkedIn to optimize your profile and stand out to contacts in your field


How to create winning press releases with real examples to swipe


How to make a press page to showcase past wins & leverage them for new opportunities


and lots more!

You’re ready to take the leap & control your publicity if…

You’re ready to send out your first pitch, and you’re looking to make a great first impression. You’d feel more confident knowing you had a tried and tested pitch strategy at your fingertips.

You’ve already been pitching yourself to the press to no avail. You’re ready to put those cold calls, unread emails, and failed pitches to bed once and for all and to finally see all your hard work pay off.

You know that publicity is important, and you’re ready to harness the power for yourself instead of outsourcing it to others. You’re determined to take ownership of your story and save thousands of dollars on paid solutions in the process.

You’re willing to fearlessly pursue press opportunities that can rewrite the story of your business. Even though it’s a little scary, you’re willing to throw caution to the wind and put yourself out there.

You’re ready to roll up your sleeves and put in at least an hour a week to find press opportunities, write pitches, and follow up…or are willing to outsource it to a trusted teammate.

You’re ALREADY spending valuable time hunting down contacts, searching for email addresses, and crafting pitches from scratch that never seem to go anywhere.

You’ve already done the hard work to set your business up for success. Whether you’ve been around for years or you’re just about to launch, you’re ready to take your business to its next level.

You’re looking to follow a tried and tested method for gaining visibility, trust, and authority. You’re ready to dive into the PR Starter Pack and utilize the contacts, resources, and training to experience life-changing transformations.

You want to start getting featured in publications right away. You’re prepared to sprint out of the gates and follow the 30-Day Action Plan to 10x your results in the next month (and know that, if it doesn’t work for you, you can get a 100% refund on The PR Starter Pack within the first 30 days*).

*The searchable, global, and updated media contact database is accessible for download after your 30-day refund period. You can unlock the media database at any time by agreeing to forfeit your refund.*

If you gave a thumbs up to at least 5 of the above, then we’re going to pair together like PB&J .

I can’t wait to see you inside The PR Starter Pack!

You know that getting press is the only free and sustainable way to gain credibility and authority as a leader in your industry.

And you know that staying in the driver’s seat and controlling your narrative is the best (and least expensive) way to do that.

So if you’ve made it this far, let’s top things off with a little dash of inspiration:

If you’re an entrepreneur, founder, or owner of a small business that’s ready to grow your following and aspires to become a household name…you need The PR Starter Pack.

If you’re looking to land in that dream publication that’s the first domino in a long line of press wins…you need The PR Starter Pack.

If you want a simple & repeatable pitching method that speeds up your process and gets you noticed…you need The PR Starter Pack.

If you want a curated list of editors, journalists, and media contacts in your field that you can contact today…you need the PR Starter Pack.

If you need resources, support, and inspiration to give you the confidence to continue on your PR journey…you need the PR Starter Pack.

And last but not least…

If you’re finally ready to become seen, heard, and valued and position yourself as a leader and share your knowledge, product, and voice with an army of fans and followers around the world…then I’m thrilled to help you write your next chapter inside The PR Starter Pack.

Và trong các cuộc gọi VIP, bạn và những người sáng lập của bạn sẽ có cơ hội nhận được sự hỗ trợ trực tiếp từ tôi và nhóm của tôi (mà không trả phí $ 997/giờ của tôi).

Course Features

Lecture 0
Quiz 0
Duration 10 weeks
Skill level All levels
Language English
Students 59
Assessments Yes

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Business and Marketing

Gloria Chou – PR Starter Pack