Abbey Woodcock and Justin Blackman – Codex Persona Workshop

Discover how to create a new brand voice from scratch—so you can offer a new service, reduce editing time, and become an even more powerful asset in your niche.

How to document and create a new voice for any client—personal brand or corporate.

File Size: 1.80 GB.

Abbey Woodcock and Justin Blackman – Codex Persona Workshop

Master Brand Voice at an Expert Level and Create an Asset That Can Add $2,000-$17,000 to Every New Client Project

Codex Academy is a live, small-group training for copywriters who want to unlock the path to MORE clients, BIGGER projects, and HIGHER copywriting fees. You’ll learn from two of the best brand voice writers in the industry and we’ll build out your first voice guide together. You’ll also discover how to create a new brand voice from scratch—so you can offer a new service, reduce editing time, and become an even more powerful asset in your niche.

Meet Your Instructors

Codex Academy is led by Justin Blackman, who has written for more than 429 entrepreneurs, and created voice guides for Amy Porterfield, Stu McLaren, Danny Iny, Melyssa Griffin, Bobby Klinck, Todd Herman, tech companies, eComms, start-ups, and loads of others. You’ll also receive trainings from Abbey Woodcock, who worked with industry experts such as Ramit Sethi, Jeff Walker, Mastin Kipp, and even Frank Oz (the voice of Ms. Piggy and Yoda).

You’re Not Still Relying on “Intuition” for Brand Voice, Are You?

In just 6 short weeks you’ll discover the night-and-day difference between “having a feeling” for voice vs. having a deliberate, measurable process, and…

You’ll be a true brand voice expert who lays the foundation for all future content.

Join now to unlock:

• The 3 Elements of Voice and how, like a DJ, adjusting the levels produces a completely different sound 
  • 9 Voice Types and video examples of each in action
  • Your clients’ “Kernel Content” (this critical element of their body of work is almost always overlooked — I’ll show you what it is and how to find it)
  • The one book all journalists use and how it shapes voice
  • Expert tips from years of experience way beyond what you can Google
• 6 key sections of The Codex Persona and how to develop them
  • How to use artificial intelligence to analyze writing
  • 2 worksheets you can swipe and deploy instantly to get (and track) better feedback
• How to package and pitch the Codex (we cover how to sell it if you’re an in-house writer, as an add-on service to a bigger project, and as a standalone offer)
  • Why traditional pricing models don’t work for voice guides and what to do instead
  • How to provide maximum value and warrant maximum prices (I’ll break down an actual $20,000 Codex Proposal and even let you steal it)
• How to tailor a guide to fit various budgets
• How to separate a brand’s voice from its founder
• (NEW!) How to create a brand voice from scratch

…And you’ll walk out with a completely customized Brand Voice Guide you can sell for an immediate profit

What’s included:

• 7+ hours of live voice training (slides, audio, and transcripts of every video are included)
• 5+ Group calls to learn both Abbey’s & Justin’s methods for voice analysis
• 2 Private 1:1 calls where we’ll build out your guide and overcome any obstacles together
• 100+ ways to describe your client’s voice and how to zero in on the only ones you need
• Links to multiple on-line tools, resources, and style guides
• Scripts for pitching and positioning voice guides to potential clients and ways to overcome objections
• Essential questions to ask to get better feedback (both before the project starts and during the edit phase)
• Sample Codex Personas (plus multiple voice guides from completely different industries)
• The Brand Ventriloquist Voice Guide template you can customize for any client
• Scoring Rubrics you can use to evaluate any type of copy, including content and sales pages
• The Voice Toolkit (this is all the software I use to make sure I’m nailing voice every time)
• Sample proposals and conversations to package and sell the Codex as a service
• NEW!! Free access to Write Like Anyone!!!

This is a live, Done-With-You version of The Codex Persona Workshop. You and Justin will build out your voice guide together, and he’ll teach you how to customize, price, and sell it… Giving you all the additional coaching and support you need to nail your project.

Join The Academy Now