Edx – Omnichannel Strategy and Management

On this course, a part of the Retail Management Skilled Certificates program, you’ll study from retailers which can be efficiently navigating this transformation. You’ll discover find out how to appeal to omnichannel clients, what achievement choices these clients anticipate

Edx – Omnichannel Strategy and Management

Retail clients are omnichannel. They more and more anticipate to work together with retailers in a seamless approach, combining elements of various channels at totally different phases of their buy journey. They wish to place an order on-line and decide it up an hour in a while their approach to work, or return on the retailer an order that they had positioned on-line. We now have been learning for a few years how conventional retailers can turn into omnichannel retailers. It isn’t a simple transition and requires a elementary change within the retailer’s processes, techniques and technique. This transformation is just not about small changes however a whole redesign of the retailer’s enterprise mannequin.

On this course, a part of the Retail Management Skilled Certificates program, you’ll study from retailers which can be efficiently navigating this transformation. You’ll discover find out how to appeal to omnichannel clients, what achievement choices these clients anticipate, how retailers can leverage their on-line and brick and mortar presence, and what retailers must assist an omnichannel technique. By the top of the course, you gained’t be serious about separated retail channels however one built-in retailer that’s aligned to finest serve right this moment buyer’s wants.

We now have designed this course based mostly on our personal work in omnichannel retail. The course will go well with a wide range of individuals from retail homeowners and undergraduate enterprise majors, to retail specialists.

What you may study