Learn how to optimize your design with data. Learn from a professional and practical expert.-On UX framework to make more money with your website & landing pages. This training will teach how to use user research tools to determine usability. UX Site problems

ConversionXL (Karl Gilis) – Data-Driven UX Masterclass

Learn to optimize your design
Use Data

Learn from a professional and experienced instructor.-On UX framework to make more money with your website & landing pages.

This training will teach you how to

• Use user research techniques and tools to discover usability UX Site problems
• You will get more revenue per visitor if you have a repeatable, proven process.
• Google Analytics, heatmaps, user recordings, and form analytics provide the most valuable insights.
• Apply Karl’s 15 years of UX Immediately add usability and tools to your site.

What you’ll walk away with afterwards

1. The right mindset to be truly (and I mean really)-Customer (really)-centric. From now on you’ll be able to sell how people want to buy. Instead of selling the way you want to sell, as you’re doing now.
2. A proven process and methodology This allows you identify weak points of any website or landing pages.
3. An in-Deep knowledge You will learn how to use the most valuable (and cost-effective) user research tools and techniques to gain useful insights. Without spending hours staring at boring numbers and graphs.
4. There are so many tips, tricks, and guidelines. Convert your visitors into customers. Yes, believe me: it’s incredible. What did I do?
5. The knowledge & confidence to improve your website and landing pages, even when you don’t have enough visitors to do a/b testing.

Throughout the course, you’ll…

• See exactly how Karl improves the usability and revenue of websites & landing pages during 8 video sessions.
• During the first 4 sessions he’ll show you how to use user research tools and techniques to uncover usability and UX problems. So you can get the most from them.
• Karl shares his best moments from the last four sessions UX tips & tricks he learned the past 15 years. You can solve the problems on your website and turn those visitors into clients.

This course is right for you if…

• You think your landing pages or site could be improved. You can do a lot. But you’re not sure where to start.
• You have the ambition to grow your online business or those of your clients and you understand Rome wasn’t built in a day. So you’re looking for a strategy and repeatable process to improve any website or landing page step-By-step.
• You’re a business owner, webmaster, designer, marketeer, … who believes that online marketing shouldn’t be based on gut feeling and opinions. But you’re not sure how to gather those facts.
• Tools are important, but they are not the only solution. You want to get the most from them. You need to learn how to connect the dots.
• You understand that usability & conversion optimization are crucial to survive online. But you’re overwhelmed with all the information you can find online. So you’re looking for a hands-on training that’s build around the idea that the proof of the pudding is in the eating.

This course is probably not for you if…

• You don’t have any ambitions with your website. And you don’t care if you go bankrupt this year.
• You believe there’s a magic checklist with 10 tips that will make your website the best in the world. That list doesn’t exist. I’ll give you a framework and a hands-This is how to improve your website.
• You think you can make a lot of money online with little effort. Once again: that doesn’t exist. You must work hard. Your site must be improved every day. But thanks to the tips & tricks you get during this course you’ll know exactly how to do this and how to get results.
• You want to attract more people to your website. This course isn’t about attracting more people to your website. It’s about getting more revenue and sales from your visitors.
• You don’t believe in data but gut feeling and opinions. All the best to you.

About your instructor Karl Gilis

According to PPC Hero Karl One of the most influential Conversion Rate Optimizers in the world. He’s also the G in AGConsult, a Belgium-Company that focuses on conversion optimization and usability. He’s been optimizing websites since 2001. Always based on user research & facts.

Karl is an internationally acclaimed speaker and was voted 2nd best speaker during Digital Elite Camp. He teaches at several Belgian university colleges. He has also trained people for companies such as Thomas Cook, TUI, Suzuki, Toyota & many others.

Karl spends his spare time working on a solution for those who believe that online marketing is based only on gut feeling or opinions.

He’s also known as the ‘UX comedian’He has said that he will be very serious throughout this course. Not.

The full course curriculum

UX Usability

Lesson 1

Let go of your ego and find out what your visitors want

If I’ve learned anything over the past 15 years, it’s that most websites fail due to ego. Both large and small companies put their own interests first, rather than putting the users first. Sometimes, without realising it. Do you talk about what your customers want? Or do they know what you want?

Lesson 2

Google Analytics

Google Analytics can seem overwhelming due to the sheer volume of data. It’s easy to get lost. It’s easy to get lost if you don’t have the right questions. Your data ain’t going to tell you anything interesting unless you know what to look for.

Lesson 3

Mouse Heatmaps and User Recordings

Heatmaps can be more than pretty pictures you can use in presentations to impress your stakeholders. They can reveal a lot about your website and your visitors. That is… if you know what you’re looking for.

Lesson 4

Form Analysis & Getting Ready for Action

For most websites, forms are the last step to convert visitors. Unfortunately, they’re also often the last obstacle. Form analysis tools provide deep insight into how people interact using your forms.

Lesson 5

UX Tips for Detail Pages & Landing Pages

I’ll show you the ins and outs of every element of a typical page (e.g. Header, photo, design and text. Call to action, USP, etc. Not based on gut feeling or opinion, but on real life examples and what we’ve discovered in the previous sessions.

Lesson 6

UX Tips for Forms

Online businesses need forms. I’ll share all the tips and tricks I know to make sure your visitors will feel the urge to fill out your forms. Okay, maybe that’s a bit exaggerated. But I can guarantee that if you follow my tips, your forms will convert like they’ve never converted before.

Lesson 7

Category Pages & Your Homepage

If you sell more products or services than one, you will likely have category pages. These pages can be problematic in many ways, and we will address them.

Lesson 8

Building a Relationship & Summary

When was the last time you went on a website you’d never visited before and immediately bought something? Right.

Yet, most websites are built around this idea. Your website is visited and a buyer makes a purchase.

In this session, I’ll show you some brilliant techniques that allow you to build a relationship with your visitors. You can gently convert them from visitor into customer.

Lesson 9

Bonus Class

Karl offers a bonus class to finish the course. He’ll cover forms, category pages, and homepages.

Frequently Asked Questions

What books and resources should I be familiar?

• Karl offers similar trainings to digital agencies, and they all admit that they learned a lot.
• +5 years experience as an expert in usability and conversion.-Based on user research. This is not a person who has only read a few articles about the subject.

What would make a student too qualified for this course?

• You are eligible if you own a website and want to improve it.
• Don’t follow this training if you can only change the content of your website. You’ll learn a lot, but you’ll get frustrated because you can’t change a thing.
• You have years of experience in the field. UX designer, you’ll probably learn more than you would think is possible.

What length of time should I have been working? UX?

• Karl recommends reading Don’t Make Me Think to get in the right mindset.

What programs or tools should I  be familiar with?

• It’s helpful to have experimented with a tool like Hotjar, or another click heatmap, scroll heatmap and user sessions tool. Karl will help you to interpret the data that you receive from these tools during training. He won’t teach you how to set them up. So start implementing one of those tools (it’s really easy) and start recording data.
• Same goes for form analysis. For that, Hotjar or Formissimo are good options. Just start collecting data.
• These classes are not about the technical use of these tools, it’s how to interpret the data they provide you. If you begin collecting data before the course, and if the interface of these programs is familiar to you, you will get the most benefit from the trainings.

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