Get the results you desire with your Facebook ads. In just 6 sessions, you’ll be able to Put together a Facebook marketing plan that won’t be obsolete in 2 years time—we’ve been doing this for 10 years, since the very beginning of Facebook ads.

ConversionXL (Dennis Yu & Logan Young) – Intermediate Facebook Ads

Get the results you desire with your Facebook Advertisements

Over the past 10 years, I have spent $1 billion on ads and worked with engineers. Facebook Dennis and Menlo Park Logan Have a deep technical understanding of how to profit Facebook ads.

In just 6 sessions, you’ll be able to…

Combine all of the ingredients to make a Facebook marketing plan that won’t be obsolete in 2 years time—we’ve been doing this for 10 years, since the very beginning of Facebook ads.

Do not be fooled-Keep an eye out for changes Facebook is making, since we’ll cover Facebook’s long-Term strategy with video, bots and analytics, content curation and automation.

Be well-versed in all 9 primary business objectives and ad types you can create—we are not covering premium ads that are for TV and brand awareness. But we will cover parent, retail, and other areas.-Enterprise topics include global, child, and global pages.

You’ll walk away with all the tools that pro-Level Facebook advertisers use and be able to actually use them, even if your budget is a dollar a day, you’re not an engineer, and Facebook You have many responsibilities, including ads. Breaking the management and optimization Facebook Execution is simplified by using checklists. It becomes a series small, simple steps that can be delegated if necessary. These tools are available for free and include:

• Facebook Pixel Helper—to troubleshoot conversion and tracking
• Facebook Audience Manager—to build and tune custom audiences, saved audiences, and lookalikes.
• CrowdTangle—to monitor for social proof, so you can boost the good things others say about you.
• Ads Manager (desktop and app)—so you know when to manage Facebook Advertisements on the move versus when to sit down, make bulk changes, and make them.
• Facebook Analytics—understand which metrics are important, especially as it relates to video ads, Facebook Lead ads and attribution
• Instant Articles (including Canvas) allow you to load pages immediately and integrate with Google AMP.

You can finally see the results that you desire with your life Facebook Advertisements

Most Facebook Users can see multiple options Facebook Ads appear every time users log into their accounts. A poorly designed or professionally done ad can often cause more harm than good.

Dennis Yu And Logan Young will teach you the steps and tools you need to bring your A.-Get ready for your next big campaign. This course will help you to understand the processes that drive customer awareness and engagement. Facebook Reduce your ad manager time to only 15 minutes per day. You’ll walk away with skills enabling you to work smarter, not harder.

Rare chance to learn from true masters

Dennis will help you increase your relevance scores and improve ad delivery. Logan They are the best experts in the field. Together, they’ll show you how to make more money The easy way Every day. They’ve run countless of experiments and spent a ton of money to get to this knowledge level. The distilled knowledge will be available to you without the years of hard work.

This course is right for you if…

• You’ve done Facebook Advertising before? You want to optimize your campaigns and scale up complexity, spend, and people.
• Your in-Paid teams and house PPC are looking to reduce complexity.
• You’re an entrepreneur or agency that wants to build in-Capabilities for houses
• You are able to understand social media strategy and its implications for tactical execution.

This course is probably not for you if…

• You’ve never run Facebook Ads before or are a brand new business with no customers
• You aren’t able to spend at least $1,000 a month on Facebook ads.
• You’re expecting immediate results; mid-Your investment should be funnel.
• You are prohibited from operating in certain categories such as tobacco, weapons, or money schemes.

Skills you should have in order to take this course

• An introduction to remarketing.
• How to boost a post, but don’t need to be wildly proficient.
• How to use Microsoft Excel, PowerPoint and Google Docs efficiently

About your instructors

Dennis Yu

CTO, BlitzMetrics

Dennis Yu BlitzMetrics is run by the CTO, who offers top-quality digital marketing services to its clients.-Top-notch ad SEO and analytics across search platforms and social networks. He’s an internationally recognized lecturer in Facebook Marketing and has spoken to 17 countries.

Dennis has been featured on The Wall Street Journal, The New York Times and LA Times, National Public Radios, TechCrunch and Fox News. He is also a coauthor.-Authored Facebook Nation is a textbook that has been taught in over 700 universities and colleges. He was previously an executive at Yahoo! American Airlines.

Logan Young

Co-BlitzMetrics founder and VP strategy

Logan The co-founder and vice president of strategy at BlitzMetrics where he runs the company’s training programs while implementing ad campaigns and optimizing marketing funnels for key accounts.

He is an internationally renowned keynote speaker and has lectured in 15 different countries. His book, The Standards of Excellence is available. Facebook December 2017 releases and benchmarks

The complete course curriculum

Intermediate Facebook Ads

Lesson 1

How do you describe? Facebook Algorithms Actually Work

What are the telltale indicators of a problem? Facebook We are being punished, but how can we beat the ever?-What about changing algorithms? How can we arrange our campaigns to have Facebook We do all the heavy lifting.

These topics are:

• EdgeRank: going viral in the newsfeed and how boosted posts amplify what’s hot, organically.
• Relevance Score: the surprising role of negative feedback, clicks that don’t convert, and super high CPM pricing.
• The implications are: default placement selection, larger audience sizes; when to bid for clicks or conversion; when to use lookalikes.

Lesson 2

Forming a Facebook “Strategy”

How do you create a “Facebook strategy”? Your Facebook account’s structure of campaign, ad set, and ad is built around GCT (goals, content, and targeting). The bottleneck of content is caused by the automation and targeting of goals.

These topics are:

• How much to spend on each phase-Stage funnel of your AEC (awareness and engagement, conversion) awareness funnel based upon audience size and ROI.
• How to create a topic wheel for evergreen campaign campaigns and how to allow “sales” And “news” To be promoted to higher posts
• How to get built-Conversions via Facebook Lead Ads Instant Articles
• How to target custom audiences. Inception audiences and lookalikes. With a special focus in native audiences of post-Engagement and video views

Lesson 3

The $1-You can find more information at-Day Technique

How do you manage boosted posts? Boosted posting at $1/day is the fastest method to scale up if your content and targeting buckets are already set. They can systematically extend and adjust, and kill campaigns.

These topics are:

• How to evaluate organic post performance, particularly video.
• How to use initial boosting.-To-Action or dark post
• There are four things you should do after boosting a blog post: extend, switch to another platform, stack, and scale.
• The four stages of boosting include seed, boost, share and explode

Lesson 4

Building campaigns: Live Exercise

In this course, we’ll build a 3×3 grid campaign for your AEC (Awareness, Engagement, Conversion) funnel.

These topics are:

• The 3×3 grid campaign – video or no video
• The top of your AEC funnel is personal branding, testimonials, authority and word of mouth.
• Conversion tracking, naming conventions.

Lesson 5

Optimization

How do you tune your campaigns now that they are live?

These topics are:

• MAA: Metrics and Analysis. Action
• Top-N technique—quickly sort winners, adjust maybes, and kill losers.
• Common failures and how you can fix them.
• Reporting templates for project and performance management.

Lesson 6

Management

You are responsible for hiring, training, and managing your team, as well as those you rely on.

These topics are:

• How to tell if an employee or agency is pro.
• These are the top resources for free training.
• How to contact Facebook You can find information on many topics.
• Your team’s planning, budgeting, coordination, and management.

Lesson 7

Special Topics

This class will be focusing upon Facebook For agencies, local businesses, lead generation, e-Commerce, virtual products and personal brands

These topics are:

• Support and scaling of agencies
• Local: brand awareness, offers and check-Online conversion, ins
• Virtual products like SaaS and consulting.
• E-Commerce, such as CPA, and integrations.
• Personal brands are for speakers, authors, and inception.

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