Claude Hopkins – Ads Collection Swipe Files

He used key coded coupon codes to track the effectiveness of his advertising. Then he compared headlines and offers against one another. He used these measurements to continually improve the results of his ads, driving responses, and maximizing the effectiveness of his clients’ advertising dollars.

Claude Hopkins – Ads Collection Swipe Files

Claude C. Hopkins (1866-1932) was an advertising pioneer. He believed advertising should only be used to sell products and should be measured and justified.

He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop’s patent medicine company. At the age of 41, he was hired by Albert Lasker owner of Lord & Thomas advertising in 1907 at a salary of $185,000 a year, Hopkins Copywriters were instructed to research their client products and create reason-Why copy? He believed that a product’s best salesperson was its best product, and he was a strong believer in sampling.

He used key coded coupon codes to track the effectiveness of his advertising. Then he compared headlines and offers against each other. He used these measurements to continuously improve his ads, driving responses, and to determine the cost effectiveness of clients’ advertising spend.

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His classic book, “Scientific Advertising,” was published in 1923, following his retirement from Lord & Thomas, where he finished his career as president and chairman. He died in 1932.

HERE’S WHAT YOU GET . . .

1. The Claude Hopkins Rare Ad Collection And a Study Guide

You receive sixty Claude Hopkin’s original ads that I have compiled based on his classic books, “My Life in Advertising” And “Scientific Advertising.”

Here’s what you can expect in the new book Claude Hopkins – Ads Collection Swipe Files