AWAI – The Accelerated Program for 7-Determine Copywriting

Not each author who involves AWAI is wanting for it…

But when it’s large cash and finalfreedom you need…

What you’re about to find right here, at the moment, may change your life eternally.

Due to all of the writing paths you may comply with in at the moment’s alternative-wealthy digital copywriting world…

Solely ONE will take you to the PINNACLE of our trade.

The place the highest copywriters stay and work…

The place excessive charges and big royalty checks are the norm…

The place you may sink your enamel into one large challenge for a couple of weeks…

… and earn far more cash than when you had been to tackle dozens, even a whole lot of smaller assignments as a substitute.

The place you don’t need to look for shoppers as a result of they not solely discover you… they’ll pay you for the privilege of reserving a spot in your calendar for them months upfront.

Solely on this specialty can expert writers earn the sort of cash the place any way of life you need is inside attain — regardless of how luxurious.

To present you an concept of what’s potential:

Copywriter Richard Armstrong made sufficient cash from ONE writing challenge to take a full yr off so he may write the novel he’d at all times needed to write down…

Gary Bencivenga — broadly thought of the best dwelling copywriter — purchased an oceanfront residence within the Hamptons with the $5 million he earned from a single challenge…

The late, legendary Clayton Makepeace by no means earned lower than 1,000,000 {dollars} per yr over a long time of writing on this specialty — and in lots of these years, made a number of tens of millions…

Author Invoice Bonner bounce-began what would grow to be the most important monetary direct-response info publishing group on this planet with the primary piece of copy he ever wrote… producing gross sales as excessive as a billion {dollars}…

AWAI Co-Founder and copywriting grasp Mark Ford went from instructing English for a pittance within the Peace Corps in Africa to constructing a multimillion-greenback household fortune due to his deep understanding of this copywriting artwork kind…

And there are numerous others…

Individuals who had been dwelling atypical lives making atypical incomes earlier than discovering this nook of the copywriting world…

Like Marcella Allison, who advised us one challenge she wrote paid her mortgage for 11 straight years, with “bonus” funds totaling $162,700 in that span…

Carline Anglade-Cole, who now earns seven-figures yr in and yr out writing about well being points — and even performed a task in launching Oprah’s O, The Oprah Journal…

Mike Ward, who solely found copywriting in his 50s — and in lower than a decade, wrote and oversaw copy that grew a $250 million enterprise… permitting him to retire a multimillionaire in his early 60s…

I feel you’re getting the purpose.

In terms of all of the alternatives for copywriters at the moment — NOTHING can change lives in a much bigger, sooner, or extra dramatic means than studying this highly effective writing ability.

NOTHING may give you legendary standing within the trade… earn you riches past your creativeness… and wonderful perks besides.

And NOTHING could make you a greater all-round copywriter able to taking over ANY challenge from ANY shopper about ANY topic.

No Expertise
(Or Writing Expertise)
Required!

Now…

Given the wealth it may possibly generate, you’re most likely pondering it takes a particular expertise for this type of success…

Or that that you must “work your way up” to this degree of writing.

However that’s merely not the case!

Reality is — probably the most profitable copywriters working at the moment, got here into this chance “cold.”

Like Evaldo Albuquerque, the million-greenback-incomes Agora copywriter who began writing one of these copy after transferring to the USA from Brazil… with English as his second language!

Henry Bingaman was a flight attendant when he discovered AWAI… and now routinely writes copy that generates tens of millions of {dollars} in revenues for one of many largest direct-response publishers on this planet.

And you might already know the story of AWAI Co-Founder Paul Hollingshead.

He had completely zero copywriting expertise when he began out.

The truth is, he was stocking the pet food aisle in a Florida grocery retailer incomes $6.50 an hour when he “lucked” into a chance to be taught this writing ability.

Inside a yr he was incomes $100,000… then $200,000… then $300,000…

And previously decade, he’s by no means earned much less than $500,000 as a author… dwelling an idyllic life in Vermont the place he spends extra time {golfing}, boating, snowboarding, touring, and taking part in together with his canines than he does writing.

As a result of right here’s the factor about Paul…

He’ll be the primary to let you know he’s not probably the most “talented” author working at the moment.

Neither is he tremendous bold…

He merely discovered the formulation and among the key expertise that you must be , competent author…

Landed ONE primary shopper…

Obtained right into a routine of writing each morning…

And has by no means seemed again!

As Paul famously likes to say…

The truth is, some of the profitable copywriting initiatives he ever wrote was one which described his life as a copywriter, in order that others may find out about it and get in on the motion too.

The headline reads, merely: “Retire This Year…”

Adopted by the subhead: “And still make more money than most doctors and lawyers!”

In it, he talked about how he found copywriting… his function in creating the now iconic AWAI Accelerated Program for Six-Determine Copywriting… and the way anybody who loves to write down can do what he does.

I’ll introduce a few of them to you in a second…

I’ll additionally share among the secrets and techniques to success — and what you want — and don’t want — to write down properly and earn an important revenue at this degree…

Plus, I’ll let you know all about how we’ve utterly “remastered” our AWAI Accelerated Program for Six-Determine Copywriting… the very program most of the largest direct entrepreneurs on this planet insist their new writers take after they come on board…

I’ll clarify why the trade is extra determined for new graduates of this system at the moment than ever earlier than…

However first…

—————

Have You Guessed the
Copywriting “Specialty”
That Can Make You Wealthy?

By now, you’ve both guessed the sort of copywriting I’m referring to — otherwise you’re curious to know what it’s.

It’s actually nothing new…

The truth is, it’s the type of copywriting that made legends of individuals like Claude Hopkins, John Caples, Dan Kennedy, Gene Schwartz, and others…

And to say you’ll be becoming a member of “copywriting royalty” just by embracing and studying this writing ability is an understatement to say the least.

In fact, I’m speaking about lengthy-kind gross sales letters…

Easy, extremely conversational, and private letters that comply with a formulation and supply one thing of worth to individuals who have an expressed curiosity in a selected subject…

Similar to the one you’re studying now!

As a result of what is that this letter, in spite of everything?

At its core, it’s a easy letter from me to YOU… about writing — a subject you and I are each concerned with!

And right here’s one thing that surprises most individuals…

Writing one is much less complicated than it seems to be!

There’s a “secret structure” that each profitable lengthy-kind gross sales letter follows, which I’ll share with you in a second.

As soon as you understand it, and might grasp the few core secrets and techniques that go into making an extended-kind gross sales letter profitable, after which mix it with your personal “voice” and private aptitude…

You can also have what it takes to write down letters able to producing six, seven, and in some circumstances, eight-figures for their shoppers.

And for writers with that superpower…

The sky’s the restrict…

All due to the HUGE FEES lengthy-kind copywriters can command — and the ONE WORD each gross sales letter author loves to listen to:

ROYALTIES!

Now, you may assume “royalties” are one thing solely e book authors with bestsellers get…

Just like the tens of millions of {dollars} former president Barack and first girl Michelle Obama have earned from their e book gross sales… or J.Ok. Rowling makes from the Harry Potter franchise.

However on this planet of copywriting — you don’t need to be an “Obama,” a “Rowling,” or some other well-known creator to earn royalties that carry on paying yr after yr…

ANY copywriter who writes lengthy-kind gross sales letters can earn them…

And people royalties may be substantial — wherever from 5 to seven figures…

Producing a sort of “passive” revenue that no different type of copywriting can generate…

Cash that retains rolling in… and might develop with each new letter you write.

I’ll clarify how the cash works for lengthy-kind copywriters — and why corporations are paying increased royalties at the moment than ever earlier than — in only a second.

However first, why is the cash so nice right here?

It has to do with how gross sales letters are used to generate huge gross sales on-line and the direct-response corporations that use them.

Why Gross sales Letters Are the Engine That Drives the

Direct-Response Trade

In contrast to the “image” or model promoting you see in newspapers and magazines…

Direct-response is any sort of commercial or letter that asks you to take an rapid and particular motion — whether or not it’s to order the product proper then and there in your cellphone or pc… or request extra details about it.

Firms use direct response to advertise and promote every thing underneath the solar, from mattresses to monetary newsletters… well being dietary supplements to fruit baskets… automobiles and academic assets… and extra.

Nonprofit organizations increase billions utilizing direct-response strategies, too — from political candidates to environmental organizations to youngsters’s aide teams.

Even the multibillion-greenback Enterprise-to-Enterprise market makes use of direct-response gross sales letters, making it some of the profitable and in-demand specialties for copywriters.

All of them thrive with direct response as a result of a properly-written letter can usher in tens of millions of {dollars}.

And, in fact, as of late the lion’s share of direct response is completed on-line — which suggests no have to spend tens of millions of {dollars} on stamps, paper, printing, dealing with… not to mention buildings, warehouses, gross sales and help workers.

So the place does the majority of all that advertising and promotional cash go?

Two locations:

1. Towards attracting new prospects…
2. And promoting to current prospects…

And in each circumstances, gross sales letters — and copywriters — play an enormous function!

That’s as a result of “words” are the best leverage level for any direct-response firm.

The gross sales letter a enterprise sends out to its prospects MUST convey the correct message… say the correct issues… be structured in the correct means… and be written to make the potential purchaser wish to take motion.

In any other case, tens of millions of {dollars} can get left on the desk.

That’s why expert copywriters are price their weight in gold.

It’s why copywriters are so revered by entrepreneurs…

It’s why corporations will get into bidding wars to land the correct author…

And why it’s commonplace for expert copywriters to earn $10,000 to $25,000 to write down a single letter…

With six-determine royalties generated on high of that.

The truth is, I do know one copywriter who was paid $100,000 per thirty days — simply to write down letters like this one!

This cash is feasible for expert copywriters due to one factor:

In direct response, gross sales letters are the engines that drive income and income…

And the distinction between letter and an important one may be tens of millions of {dollars} in income for an organization.

Give it some thought…

You’re a marketer wanting to supply a $500-per-yr e-newsletter subscription to your 200,000 prospects.

So, you rent a mean copywriter and pay her or him $5,000 to write down it, with a 3% royalty on gross sales.

And the “average” letter written by that “average” copywriter generates an “average” one half of 1 p.c response — 1,000 orders at $500, which equals $500,000 in gross sales.

Not dangerous, contemplating that gross sales letter value you nothing to ship, apart from what you paid the copywriter.

However let’s say a extremely expert copywriter writes a letter that generates a powerful 2% response…

Now as a substitute of 1,000 orders at $500, you have got 4,000 gross sales…

And as a substitute of $500,000 in income, you usher in $2,000,000!

The marketer is thrilled…

However what in regards to the copywriters in every of those circumstances?

The common copywriter pocketed $5,000 to write down the letter, plus a 3% royalty on the $500,000 in gross sales his letter generated — which equals $15,000.

That’s one letter — $20,000.

Fairly good, proper?

However the extra expert author — she or he did a lot higher.

That’s as a result of expert copywriters can command increased up-entrance charges to write down the letter — on this case, extra like $10,000 to $15,000…

AND increased royalties… usually round 5% within the info publishing world.

So, on $2,000,000 in gross sales, that extra expert author pocketed $100,000 on royalties alone — PLUS the $10,000 to $15,000 in up-entrance writing charges…

For a complete of $110,000 to $115,000!

However wait…

It will get a complete lot higher!

As a result of that letter was so profitable — the corporate isn’t simply going to make use of it “once” and throw it away…

They’ll possible use it once more… and once more… and once more — for so long as that letter retains producing income, or one other letter comes alongside and beats it.

And every time that letter get used…

The copywriter will get paid royalties…

So, think about writing one letter — and racking up as a lot as $100,000 each time that letter will get despatched!

However the copywriter cash prepare doesn’t cease there.

As a result of your letter was so profitable, the marketer who employed you isn’t going to wish to lose you to the competitors.

So, he’s going to wish to “lock you in” for the following letter… and the following one… and the following one…

And as a substitute of $10,000 or $15,000… you is perhaps paid $20,000 up entrance for your subsequent letter…

Otherwise you is perhaps provided a 5-determine month-to-month retainer, with a deal to write down “X” variety of letters a yr… simply to be sure you’re not misplaced to the competitors!

And whereas that first letter you wrote remains to be producing tens of millions for your shopper and paying you a whole lot of hundreds of {dollars} in royalties…

You may need written one or two extra letters for totally different merchandise which might be producing comparable royalties…

Immediately, you’re ready the place you have got a assured revenue of between $10,000 and $20,000 a month…

And as you proceed to write down profitable letters, you’re seeing royalty checks that may high $200,000… $300,000 every time your letters get despatched out!

All of the whereas, your shopper is thrilled to pay you this cash as a result of each letter you write is bringing in tens of millions of {dollars} in new income!

That, in a nutshell, is “how the money works” in direct response… and why the revenue for copywriters may be so off the charts.

And it’s why, after 25 years, it was time to “elevate” the title of our flagship program…

To mirror the ever-rising potential for copywriters to write down million-greenback gross sales letters AND generate seven figures in charges and royalties sooner than ever…

In fact, reaching this degree of success is just potential for writers who’ve mastered the artwork of nice lengthy-kind copywriting — the very expertise you’ll be studying in our utterly revised Accelerated Program for Seven-Determine Copywriting.

As a result of make no mistake — these examples I simply confirmed you’re NOT hypothetical.

AWAI Co-Founder Paul Hollingshead has written loads of gross sales letters within the monetary area of interest that introduced in tens of millions in gross sales…

Incomes him single royalty checks as excessive as $185,000… from only one letter!

AWAI member Christian Nix wrote a gross sales letter that did so properly, the corporate he wrote it for turned it right into a video presentation that introduced in $10 million…

THEN they repurposed it right into a gross sales webinar and it generated one other $25 million.

Now, I’m not aware about Christian’s deal…

However think about a 5% royalty on $35 million…

We’re speaking $1.75 million!

In some niches of the direct response world, you write a “control” gross sales letter, and it retains paying for years.

I advised you about Paul’s “Retire This Year” letter he wrote for AWAI over 15 years in the past. That letter retains reaching aspiring writers to today…

And — yup! — Paul retains getting paid each time somebody responds.

Copywriter Jen Stevens wrote a letter for AWAI she calls “the sales letter that keeps on giving” as a result of it’s been used for greater than 20 years…

Which means she’s been amassing royalty checks for that one letter for twenty years and counting!

And Marcella Allison, who I discussed earlier, wrote a gross sales letter that earned her $162,700 in royalties over 11 years!

And keep in mind…

You don’t need to be “the best in the business” or solely write million-greenback gross sales letters to make nice cash as an extended-kind copywriter…

AWAI’s Guillermo Rubio writes in a distinct segment the place shoppers are thrilled with gross sales within the six-figures — and he’s written dozens of letters that generate 5-determine charges and royalties month after month.

And ask any copywriter…

There’s merely no higher feeling than the one you get while you see a royalty verify has been deposited into your checking account…

It’s “bonus” cash that comes with out doing any additional work.

Think about getting away from bed within the morning, checking your checking account whereas sipping your morning espresso, and seeing you’re $30,000… $60,000… $100,000… $185,000 richer — actually in a single day!

What would the flexibility to generate that sort of cash imply to you?

Journey to an unique island in your bucket checklist?

Purchase that convertible you’ve at all times needed?

Do these lengthy overdue residence renovations — with out taking a mortgage?

Erase debt… pad your youngsters’s school fund… bolster your retirement account… donate extra to your church or favourite charity… deal with family members to presents you might by no means afford earlier than…

There are limitless prospects…

They usually can all be inside attain.

I’ll present you ways in only a second…

What Does It Take to Write Successful Gross sales Letters?

However first, within the 25 years we’ve been coaching new writers, we’ve found that success just isn’t a lot about writing capacity…

That’s one thing we will simply educate you — and that anybody who loves to write down can be taught.

As an alternative, we’ve discovered that high-degree success boils down to a few vital traits that nearly each nice copywriter working at the moment has.

So, earlier than we get into the meat of our all-new AWAI Accelerated Program for Seven-Determine Copywriting…

Let me share these with you, so you may rapidly assess if lengthy-kind copywriting is for you — or not.

At the beginning:

>> A Nice Gross sales Letter Author CARES About Individuals.

That is large.

Lots of people assume the primary goal of a gross sales letter is to promote a product.

Nevertheless it’s not…

Your goal as a copywriter is to supply an answer to an issue your reader has… or assist them get one thing they need.

Whether or not that’s securing their retirement… losing a few pounds… enhancing their courting life… eliminating ache… and even decreasing their golf rating.

Provide the correct answer with empathy and care, and the sale will occur.

The solely approach to write with that sort of empathy is by really caring about — and wanting to assist — your reader.

That’s why there’s an outdated expression in our enterprise…

“Love your prospect.”

Do this and your copy can have that “something special” that copywriters who don’t deeply, really and authentically care about their reader can by no means match.

One thing else…

>> Nice gross sales letter writers have a “sixth sense” for how folks really feel…

That is one other large one — one thing we discovered from a gentleman I discussed earlier, one of many best copywriting “thinkers” of our time — Mike Ward.

Mike’s idea is that higher copywriters have increased “EQs” (emotional quotients), which suggests they instinctively know the way an individual is perhaps feeling at any given second… and have a way for the way to speak to them in the correct means.

And it’s true…

Copywriting, in spite of everything, is a sort of “conversation” you’re having with a reader…

And as you’re presenting them with concepts and options to resolve an issue, you’re additionally instinctively “answering questions” your reader is certain to have alongside the best way.

Nice copywriters have a powerful sense of when and the way to reply these questions.

For that motive, it’s extremely highly effective to have the ability to “sense” how somebody’s feeling and pondering as they’re studying your letter — and the way to “speak” to them and alleviate their worries and considerations alongside the best way.

So, when you’re a kind of individuals who can learn folks in social conditions — know when somebody’s concerned with what you’re saying or bored by it… and know sufficient to cease speaking or change the topic…

Then likelihood is you have got an excellent intuition for copywriting.

And the third “trait” surprises lots of people:

>> Nice copywriters haven’t any formal coaching in writing (or in the event that they do, they rapidly overlook it!).

The wonderful thing about copywriting is it’s NOT just like the sort of formal writing you had been anticipated to be taught in highschool or school.

Sure, you want to have the ability to write easy sentences…

However good grammar and sentence construction? You possibly can take liberties with these.

Wish to dangle a participle in a means that will drive your English instructor loopy?

Dangle away!

Level is, there’s nothing “academic” about it.

You actually don’t want an English diploma. And when you have one, the much less you employ it — the higher!

I stated it earlier than…

Copywriting is a dialog between you and your reader.

Which implies, to be a profitable copywriter you merely want to write down such as you speak.

The truth is, we’ve got a reputation for it.

It’s referred to as “The Barstool Test”…

For those who learn again one thing you’ve written aloud and it doesn’t sound like one thing you’d say to a buddy sitting at a barstool or a dinner desk — then it’s not conversational copy!

So, when you love the concept of placing away your dictionary, thesaurus, and Strunk & White’s Components of Model…

Copywriting is ideal for you!

The relaxation?

Nicely, it’s all about studying and following a couple of easy guidelines related to profitable persuasive writing…

And most significantly…

Understanding the key construction or the “architectural foundation” upon which each profitable gross sales latter is constructed.

So, in case your aim is to succeed in the “pinnacle” of the copywriting world…

To grasp the ONLY writing ability you’ll ever want…

Earn the best charges…

Large royalties…

And acquire final freedom in your life…

Let me let you know about this system that began the “write from anywhere” copywriter revolution 25 years in the past.

—————

The Program That Modified All the things for Writers

AWAI’s Accelerated Program is the one copywriting coaching program accountable for launching hundreds of profitable writing careers.

To today, it stays “mandatory training” for new writers at dozens of high corporations…

And is cited because the “career launching pad” for among the most profitable million-greenback copywriters writing for among the largest direct response organizations on this planet.

Now, with its largest replace in this system’s quarter-century historical past…

We’ve made the educational even extra immersive — with extra give attention to lengthy-kind copywriting, extra suggestions and path in your writing, extra present-day samples from which to be taught, and extra of what we all know works in at the moment’s digital advertising period.

It’s an thrilling improvement…

Each for you and the longer term copywriters’ lives that will likely be modified, together with the hundreds of direct-response corporations that may profit from the following generations of copywriters…

However earlier than I present you what the all-new AWAI Accelerated Program for Seven-Determine Copywriting will educate you…

It’s vital you understand that instructing writers the way to write gross sales letters is in our DNA.

All of it goes again to AWAI’s origin story.

You see, we didn’t create this system to grow to be the world’s largest copywriter coaching faculty. The truth is, that was the furthest factor from our minds.

We created it to assist fill a really actual and urgent NEED within the direct-response trade on the time (one which, as you’ve seen, is larger than ever at the moment).

“I was already a successful copywriter when I met Mark Ford. But the secrets he taught me brought me to the next level — and increased my income by over 63% the next year! If you get the opportunity to learn from this man, jump on it!”

Parris Lampropoulos, “A-list” Copywriter

It began when a gentleman I discussed earlier — the Grasp Copywriter turned multimillionaire enterprise advisor Mark Ford…

… saved complaining to Paul Hollingshead, his protégé copywriter on the time…

… and a author Mark had employed and educated a couple of years again named Don Mahoney…

… that he wanted to recruit a group of 100 copywriters for certainly one of his shoppers — however couldn’t discover a single one!

The downside, in fact, was that again in 1996, only a few folks had ever heard of copywriting, not to mention knew the way to write a gross sales letter.

There have been no programs for it.

Schools and universities didn’t educate it.

So, the one means you might be taught was in sort of a “bespoke” means… the place you get to know somebody like Mark, Paul, or Don — somebody who’d be prepared to take you underneath their wing and educate you.

Nicely, because the story goes, Paul bought uninterested in the complaining — so in the future he stated to Mark:

“Hear — you taught me, a grocery retailer clerk, the way to write… and also you taught Don, a furnishings maker…

“Why don’t we put everything we’ve learned from you about copywriting into a guidebook, so others can learn and come write for you?”

So, they did…

And the timing for such a challenge couldn’t have been higher.

That’s as a result of Mark and his group had simply completed a yr-lengthy challenge learning and analyzing the good copywriters and their work.

They took what they discovered from probably the most profitable advert copy of the day…

And laid out a collection of definitive guidelines for producing nice copy, culled from all of the masters — legendary copywriters like Invoice Bonner and Gary Bencivenga, and Eugene Schwartz, Makepeace, Gary Halbert, Herschell Gordon Lewis, David Ogilvy, Claude Hopkins, and others…

And gave it to their writers as a information to comply with.

This was a giant turning level for Mark’s shopper.

Immediately gross sales rocketed and Agora Publishing grew to become a direct-response powerhouse — rising from a couple of million {dollars} in annual gross sales to tens, after which a whole lot of tens of millions of {dollars}…

All due to the excessive degree of copywriting the corporate was now producing.

The program that resulted from that mission was referred to as The Accelerated Program for Six-Determine Copywriting…

And never solely did it instantly grow to be the “industry standard” for coaching new copywriters…

It has since remodeled the lives of a complete era of aspiring writers… eternally shattering the parable of the stereotypical “struggling writer”…

And proving as soon as and for all that anybody who loves to write down couldn’t solely make an important dwelling…

However grow to be extraordinarily rich as properly!

Amongst simply among the high writers in our trade who credit score the Accelerated Program with kicking off their gross sales letter writing careers:

Henry Bingaman, the previous flight attendant turned million-greenback copywriter whose copywriting and duplicate chiefing have mixed to generate greater than $100 million for his shoppers…

Ed Gandia left a six-determine gross sales job to have extra freedom and pulled in $163,181 in his first full yr as a copywriter…

Marcella Allison has written many multimillion-greenback gross sales letters and was awarded AWAI’s prestigious Copywriter of the 12 months Award in 2018…

Julie Hassett grew to become a six-determine gross sales letter author lower than a yr after going full-time as a contract copywriter…

Jon Stoltzfus grew to become a six-determine gross sales letter author and the topic of a “bidding war” for his companies amongst among the high publishers within the trade…

Guillermo Rubio has written extra profitable gross sales letters for AWAI than I can hold observe of… has a number of profitable month-to-month retainer contracts… and helped prepare AWAI’s in-home copy group…

Roy Furr grew to become a sought-after gross sales letter author within the monetary area of interest. Notably, he wrote a blockbuster promotion for one of many largest direct-response occasions of the last decade, “The Titans of Direct Response” Seminar for Brian Kurtz at Boardroom, Inc….

Christina Gillick grew to become a profitable gross sales letter author working with AWAI and different shoppers. She leveraged her success into her personal on-line enterprise, ComfyEarrings.com, which grew to earn extra income than what she and her husband had been making mixed of their earlier full-time careers…

Pauline Longdon is a retired Military Nursing Main in Australia who’s now a six-determine copywriter and mentor…

Rob Gramer knew he made it as a copywriter the day he obtained his first verify for greater than $100,000. Since then, he’s grow to be a duplicate chief for a serious writer within the well being area of interest and has indulged lots of his passions, like browsing and jiu-jitsu, due to the liberty copywriting provides…

Mindy McHorse escaped a tedious workplace job and, inside three years, was incomes six-figures as a copywriter. On high of writing gross sales letters and different copy, she’s Govt Editor of AWAI’s Barefoot Author journal…

Evaldo Albuquerque, who speaks and writes English as a second language, but who earns over 1,000,000 {dollars} yearly and who generated $170 million from his copy — in simply three years.

AND THOUSANDS MORE!

Not solely was The Accelerated Program for Six-Determine Copywriting altering the lives of writers — the trade was taking discover too…

Entrepreneurs at among the high direct-response corporations on this planet had been endorsing this system and, in some circumstances, making it necessary coaching for all new writers.

Amongst them…

“The copy program at Stansberry Research launched some of the biggest names in direct response copywriting and created at least a dozen copywriters who’ve earned more than a million dollars in royalties over the last 20 years … and nearly every single one of them went through the AWAI copywriting program at some point in their career.”

Kelly Brown, Copy Chief, Stansberry Analysis

“We’re always looking for good writers. Without them, we don’t have a business. I’m especially interested in people who took AWAI’s copywriting program. I know they’ve been trained by true masters. When I’m contacted by someone who has completed this program, believe me, I always take their call.”

Julia Guth, Govt Director, The Oxford Membership

Even among the high copywriters on this planet have raved about this program:

“This is the best program on copywriting I have ever seen anywhere in any form. Anyone who wants to get into direct-response copywriting would benefit enormously from taking it.”

Bob Bly, creator of greater than 100 books on writing and advertising, together with the trade-famend Copywriter’s Handbook

“If I were starting out as a copywriter today, here’s what I would do… Join AWAI’s copywriting program. You’ll get the nuts and bolts of copywriting. You’ll learn a copywriting formula that’s proven successful. Plus, you’ll get to meet other aspiring and established copywriters. And the folks at AWAI really work hard to help you succeed.”

Carline Anglade-Cole, million-greenback gross sales letter author

“As a marketer who has hundreds of copywriting resources on his shelf — I’ll tell you AWAI knows their stuff!”

Yanik Silver, surefiremarketing.com

A lot has modified on this planet of copywriting because the Six-Determine Program debuted in 1997…

In fact, the web got here alongside…

Adopted by explosive progress in e-commerce and digital advertising over the 20 years that adopted…

Then the COVID-19 pandemic occurred… and that made the chance for writers even higher.

Why?

As a result of folks couldn’t store in individual like they might earlier than, corporations who weren’t “online” already needed to get there quick…

And people who had been on-line already wanted an even larger presence… simply to outlive!

That phenomenon spawned what a number one digital advertising analysis agency referred to as “The Leap” — a phenomenon the place an anticipated 10 years in e-commerce progress… passed off in simply 90 days!

At this time, it’s a extra “digital world” than it’s ever been.

Entrepreneurs can attain tens of millions extra prospects and prospects at the moment with the clicking of a mouse than they might even two, three years in the past…

And gross sales letters are some of the highly effective gross sales instruments they’ve!

However some essential issues haven’t modified…

Like the basics of a profitable gross sales letter.

You continue to need to know your prospect deeply… give you a Huge Concept… make a powerful promise… add plenty of proof… and make an irresistible supply…

Then wrap all of them up in the identical construction that’s labored for gross sales letters for 100 years.

One other factor that hasn’t modified is the MASSIVE demand for writers who’ve discovered the formulation to writing a easy letter just like the one you’re studying proper now…

Reality is, that demand is larger than it’s ever been — just because extra corporations and entrepreneurs can ship extra letters extra usually and for much less cash than any time in historical past.

After which there’s the quantity of MONEY writers could make at the moment — each when it comes to charges and retainers, in addition to the royalties you will get paid on the copy you write.

Once more, due to the explosion in digital advertising, the markets, and the sheer variety of gross sales letters entrepreneurs can fee and check — there’s a lot MORE alternative…

Because of the web, nearly all “friction” has been faraway from purchasing.

Neglect driving to the shop… discovering a parking house… preventing the crowds… hoping the gadgets you’re wanting for are in inventory… ready in line…

Now, yow will discover no matter you need… at any time when you need… and purchase it immediately…

All with the clicking of a button.

With the convenience and ease of purchasing on-line, gross sales potential has by no means been higher…

Which implies companies want extra gross sales letters…

Which in flip means more cash is getting paid to copywriters in charges alone…

And your potential royalties can skyrocket to even higher heights.

Which is why when you’re prepared to succeed in for the highest — the head of the copywriting world…

There’s by no means been a greater time than proper now to be taught it…

And no higher program to show your than our all-new Accelerated Program for Seven-Determine Copywriting…

The program that began all of it — and is poised to launch a brand new era of gross sales letter writers to the best degree of success.

Let me let you know about this wonderful program — and the way the modifications we’ve made won’t solely put together you higher… however get you writing FASTER as properly.

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The Program That’s Been Minting Profitable Copywriters for 25 Years —
JUST GOT EVEN BETTER!

Make no mistake…

The all-new Accelerated Program for Seven-Determine Copywriting is every thing that you must attain the head of our trade…

The place you may command high-flight charges…

Earn five- and even six-determine royalty checks with each letter you write…

Make your personal offers…

And be in such excessive demand that you simply NEVER need to look for shoppers once more.

However now, this quintessential program is BETTER than ever…

As a result of we’ve simply put the ending touches on the largest improve this program has ever gotten in 25 years.

However earlier than I let you know what’s new and improved…

And the way we’ve introduced this trade-normal program absolutely into the 21^st Century digital advertising period…

All of it nonetheless begins with the “structure” of a gross sales letter — and mastering each part you’ll want to write down.

Eye-catching headlines…

One of many first belongings you’ll have to know as a gross sales letter author is the way to write an consideration-grabbing headline.

Why?

Legendary copywriter David Ogilvy stated 5 instances as many individuals learn the headline as learn the physique copy.

So that you’ll be taught The 4 U’s™ — the filtering mechanism you should utilize on each headline you write to verify it’s highly effective sufficient to attract readers in and make it inconceivable to cease studying…

… and also you’ll get 29 headline starters, so that you by no means need to stare at a clean web page while you’re starting a challenge.

Relationship and belief-constructing leads…

One of the essential elements of the gross sales letter is the lead. It builds on the promise you made within the headline and begins to forge a relationship together with your reader.

Within the Accelerated Program, we’ll stroll you thru the six lead sorts you’ll have to know AND when to make use of every one based mostly in your reader’s degree of “awareness,” so you understand precisely what kind of dialog to have…

Proof, proof, and extra proof…

No one’s going to imagine the promise you make in your gross sales letter with out most proof. So as soon as we present you the way to make claims that intensify your reader’s need for the product, we’ll additionally present you the way to discover the proof you want in order that they’re sure each declare is affordable, correct, and credible.

Product separation and elevation…

In fact, there’s the USP, or Distinctive Promoting Proposition. We’ll present you the three crucial elements for figuring out a USP that really units your product aside from the competitors — and the way to weave that USP all through your letter.

Irresistible provides and highly effective closes…

You’ll additionally want a powerful shut in each letter you write…

We’ll present you all the weather that go into your near make it a no-brainer for your reader to purchase…

Together with a robust approach referred to as the “false close” — and why it helps hold your reader guessing and makes them much more sure to purchase.

And as a part of the shut, we’ll present you a minimum of 5 methods to make your supply irresistible.

Most nice gross sales letters embody an ironclad assure to interrupt even the hardest purchaser resistance…

Within the Accelerated Program, you’ll be taught in regards to the Commonplace Fare Assure, the Higher Than Common Assure, and the Unequivocal Happiness Assure — plus when it’s best to use every one, and why it’s a fallacy that it’s best to at all times create a brilliant-robust assure…

The P.S. is an underrated part of any gross sales letter that fuels your reader’s need simply as they’re making their shopping for choice and, when accomplished properly, is confirmed to boost response charges…

We’ll present you 5 methods to create a highly effective, passionate P.S. — and why it’s best to by no means use the P.S. merely to restate the supply.

The last piece…

And don’t overlook in regards to the order system. We’ll present you the way to write a “no-hesitation” order system that creates a way of urgency and makes it as straightforward as potential to put an order.

However there’s extra to writing a profitable gross sales letter than simply figuring out all of the elements…

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Listed below are some extra secrets and techniques you’ll be taught within the Accelerated Program — keep in mind, all secrets and techniques culled from a long time of learning probably the most profitable writers on this planet — previous and current…

• You’ll additionally be taught all in regards to the monumental significance of analysis and concepts — together with what it’s best to analysis, how some skilled copywriters method analysis, the 5 primary classes it’s best to analysis for each gross sales letter you write, and a slew of assets you may flip to when it’s time to do your analysis…
• What you’ll have to get began within the copywriting enterprise… what the trade expects from you (and what you may count on from it)… the way you receives a commission… and extra…
• The psychology of persuasion, and its crucial function in getting your prospect’s consideration, protecting them riveted, overcoming any objections, and exhibiting the advantages they’d miss out on in the event that they DON’T purchase…
• How figuring out all of the levels of the Copywriting-Content material Continuum and a conventional gross sales funnel will make it easier to perceive the varied ranges of consciousness of prospects, and the way that you must speak to “hyper aware” prospects in a different way than those that are “less aware”…
• AWAI’s patented 4 P’s™ formulation you’ll use to information each gross sales letter you write. As soon as you understand it — and perceive what every half should accomplish — it’s only a matter of filling within the blanks…
• Learn how to match collectively all of the items of uncooked knowledge you’ll collect about your prospect like a jigsaw puzzle to create a purchaser persona — a dwelling, respiratory illustration of the individual you’re writing to…
• A seven-level guidelines that will help you discover Huge Concepts — and the six traits each Huge Concept MUST have…
• The 5 vital components of the Energy of One, and why that is the driving pressure behind nice copy…
• The secret of “The Four-Legged-Stool.” Use it faithfully and also you’ll by no means write a nasty letter…
• “The Architecture of Persuasion” — Mark Ford’s revolutionary approach for figuring out how each profitable letter must be structured… and the surest approach to lead your reader to the sale.
• The three traits of an efficient USP (Distinctive Promoting Proposition), together with a 3-step guidelines you should utilize when that you must determine the USP of your shopper’s product…
• Learn how to use Clayton Makepeace’s Emotional Aid Perception to ease your prospect’s concern, disgrace, guilt, or embarrassment (after you’ve agitated their downside simply sufficient to point out you perceive them — with out overdoing it)…
• Learn how to critique your personal work… and a “power-editing” approach that may assure your letter is the strongest it may be, time after time…
• Learn how to simply and ethically take advantage of a “wandering” testimonial so it packs a punch…
• The secret to creating highly effective “bullet copy”…
• Learn how to create a sense of urgency within the near incentivize the prospect to purchase NOW…
• Learn how to get on all the most effective trade mailing lists… so that you’ll at all times know what’s “hot” within the mail… who’s hiring… and who the up-and-coming gamers are…
• Three suggestions for creating highly effective subheads — together with one that may SAVE you from placing up an indication in neon lights that’s certain to boost your prospect’s gross sales resistance…
• And a lot extra!

Now as you may see, we’ve saved all of the core expertise and secrets and techniques of writing persuasive gross sales letters…

… as a result of these are timeless.

However probably the most thrilling factor is how we’ve revamped this system…

The new components we’ve added to make it even simpler for you to be taught…

And to verify this stays the trade’s gold normal copywriting coaching on this new digital advertising period…

We’ve rebuilt this system from the bottom up, to make it utterly fashionable and up to date for the 21^st century — whereas nonetheless offering the best possible, most thorough training and coaching for any copywriter who desires to succeed in the head of this trade writing gross sales letters.

• We’ve added tons of examples of each gross sales letter part — headlines, leads, ensures, provides, order gadgets, and extra — to show with, together with a mix of traditional and fashionable samples…
• We’ve filmed greater than a dozen new video trainings to convey your classes to life, that includes Grasp Copywriters like Mark Ford, Sandy Franks, David Deutsch, Carline Anglade-Cole, Paul Hollingshead, John Forde, Pam Foster, and extra…
• The program is MUCH simpler to navigate, discover your house while you log again in, and assessment prior sections as wanted, due to a smoother, extra person-pleasant, proprietary Studying Administration System…
• You’ll get MORE writing apply and ability-constructing with the precious new workouts we’ve added to each lesson…
• Check your comprehension and make sure you’re studying the content material deeply utilizing the quizzes we’ve added to the top of every lesson…
• You’ll have 5 new product choices to write down about, in 5 fashionable direct-response niches, while you work in your last gross sales letter project…
• And far, MUCH extra!

You’ll be taught each side of writing gross sales letters…

From the core ideas of persuasion and direct response that make up the inspiration your gross sales letters are constructed on…

To all of the exhausting-received secrets and techniques, discipline-examined methods, and confirmed techniques we’ve been gathering and instructing the previous 25 years…

Delivered to you by an array of the best possible gross sales letter writers of the previous and current…

And that’s simply the core program…

We’re additionally together with a complete library of particular assets designed to hurry up your success as an extended-kind gross sales letter author…

Together with not one however two of the MOST highly effective “Swipe File” assets a brand new author can ever have:

Apart from greedy the basics you’ll be taught in The Accelerated Program for Seven-Determine Copywriting — among the best methods to be taught to write down lengthy-kind copy is solely to learn and research letters…

However not simply “any” letters you see…

You wish to be learning the best letters written by the best writers in our trade.

And since human nature and what drives us to take motion, that checklist wants to incorporate letters from ALL eras.

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“Thank you all so much for introducing me to the world of freelance copywriting. I would never have believed I could make this kind of money working from home a few hours a day. I enjoy the work, and I’m making enough per hour to meet my financial goals and still have enough time left over to homeschool my kids! What a blessing!”

Margaret B., Tigard, OR

“Since becoming a copywriter, I’ve really enjoyed the little things that have made my life easier … and I’ve gotta say, tripling my income is something that I smile about every day.”

Leah Carson

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