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Erin Balsa The Research Report Playbook
So expect some sarcasm, and maybe a swear or two. And expect to walk away with the knowledge and confidence you need to start creating your own research reports.
This course is available now and delivered within one working day. Now I have all the information I need about distribution and creation of research reports in a course.–Play TEMPLATE File Size: 1.82GB
Erin Balsa – The Research Report Playbook
In the last three years, I have helped B2B SaaS clients generate MILLIONS in revenue through creating research reports that people want to share and read. Like the 2020 Remote Work ReportThe company has brought in $680k of revenue. Now I have all the knowledge I need about distribution and creation of research reports in a course.–Play TEMPLATE.
You can also ask me any burning questions. How can I create a compelling storyline for my project? How do I find valid data? What happens if the data isn’t supporting the story I want? What is the best way to secure the report for lead generation? How can I manage all the moving pieces? My buttitchy is why? (Well, you might reconsider.
You probably know me by my LinkedIn posts. This is because my content is unique. Expect some sarcasm and maybe even a few swears. Expect to leave with the knowledge, confidence, and skills necessary to create your own research reports.
(Scroll down testimonials, Course preview, FAQsAn, an About me.)
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✨Course Preview✨
Lesson 1: Course Intro
Welcome + goals
Lesson 2: Planning + Project Management
Setting clear expectations and organizing all moving parts
Lesson 3: Data Collection + Analysis
Secure an audience by writing questions and analyzing raw data
Lesson 4: Report Writing + Design
Transforming an outline into a polished document
Lesson 5: WebDev + Tracking
Setting up campaign tracking and QA
Lesson 6: Organic promotion + PR
Attracting attention and generating leads
Lesson 7: Paid Promotion
Writing ad copy and planning ads
Lesson 8: Sales Enablement
Selling more productive conversations
Lesson 9: Post-launch
Analyzing and improving the process
Lesson 10: Monetization
How to sell research to clients
Lesson 11 – My Writing Process Deep Dive Bonus (Bonus).
How I do data storytelling, step-By-Step
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✨About Erin Balsa✨
Hi! I’m Erin. I’ve had the privilege of leading content teams for seven years—first as a Section Editor and Managing Editor at a Boston-Agency for content marketing based in Canada. As Head of Marketing and Content at the agency. The Predictive Index, high-SaaS company that grows B2B. I managed to grow the content team from one to eight, launched a market segment to secure a $50M Series-A, and generated millions of dollars in revenue from content ($1M+ based on research reports). Holla!
I have been a writer, editor, strategist for 100+ B2B companies over the past decade. Drift, G2, Intuit Greenhouse Zenefits Showpad, Intellum, Metadata, and Drift are just a few of the companies you may be familiar with.
My team leadership and content marketing insights were featured by the American Marketing Association Content Marketing Institute Content Marketing Conference ASJA Masters of Content, Content Logistics, Orbit Media and many other organizations.
I enjoy long sats on the sofa, wine, and getting tattoos in my spare time.
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Course Features
- Lectures 0
- Quizzes 0
- Skill level All levels
- Students 0
- Assessments Self
