Steve Andreas – Building Self-Concept

Steve Andreas – Building Self-Concept

Beyond Self-Esteem, the power of the self-concept in motivating and directing a person’s behavior has been recognized for years. This pattern, developed by Steve and Connirae Andreas, uses submodalities to elicit the existing structure of self-concept, and then build a new one with the same structure. In this demonstration Peter learned how to think of himself as lovable, and the wide-ranging impact of this change is demonstrated in follow-up interviews with Peter and his wife. (42 minutes, 32 seconds in length.)

In this video, Steve shows us how to use submodalities (sensory distinctions such as bright/dim; loud/quiet; hard/soft) to strengthen self-concept. Steve’s client Peter learns to think of himself as loveable; and through follow-up interviews, you’ll hear how this change has affected Peter and his wife. To get maximum benefit from this video, you’ll need prior NLP experience.

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