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Having grown up personally and professionally across a few different countries and continents, Kati brings a cultural anthropology-ethnography lens to new ideas and technologies in hopes of discovering untapped potential that can be market engineered for profound impact.
Arlan’s Academy – Customer Discovery 101 w/ Kati Karottki

Customer Discovery 101Ā – $40
Kati is a “happy warrior” who brings 15 years in innovation, marketing and business with an emphasis on consumerĀ industriesĀ at the intersections of food & beverage, food+tech, sports & entertainment/lifestyle and cannabis.
Having grown up personally and professionally across a few different countries and continents, Kati brings a cultural anthropology-ethnography lens to new ideas and technologies in hopes of discovering untapped potential that can be market engineered for profound impact.
When not putting out a new innovation or scaling a brand into a new market, Kati enjoys mentoring underestimated, budding entrepreneurs as they navigate the earliestĀ stages of their venture – particularly Customer Discovery – in a pragmatic manner.
SheĀ is an alum of the University of Massachusetts-Amherst (BS) and the UniversityĀ of Chicago Booth School of Business (MBA).
Get immediately download Arlan’s Academy – Customer Discovery 101 w/ Kati Karottki
Curriculum
- Registration
- Introduction: What to Expect(2:00)
- What Is Customer Discovery?(6:41)
- Customer Discovery Matters…A Lot(5:35)The Roles in Customer Discovery(12:32)
- Talk Data to Me: Capture, Digest, Manifest(12:19)
- Kati’s Corner: Final Thoughts & Contact(3:09)
Course Features
- Lecture 1
- Quiz 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 213
- Assessments Yes
- 1 Section
- 1 Lesson
- 10 Weeks
- Purchased: Arlan's Academy - Customer Discovery 101 w/ Kati Karottki1





