Claire Paniccia – Brain-Friendly Business

The 3 Keys to Making Your Business More Brain-Friendly AND More Profitable

Claire Paniccia – Brain-Friendly Business

Here’s the truth:

For many neurodivergent entrepreneurs, running our own business is the only option

Because traditional jobs weren’t built for us.

And that’s super shitty and unfair.

But, running a business that works WITH your brain and body (instead of against it) opens up some really exciting doors…

• You have more control over when, how, and how much you work (without having to “prove yourself” or “pay your dues” to get a raise)
• You get to only work on what’s exciting to you at the moment, and say no to things that aren’t.
• You get to pivot and restructure your business or offers when something stops working for you.
• You get to say “I only take calls/meetings after 10am,” because before that, your brain is offline and you’re doing your morning ritual of reading for an hour.
• You get to end your day when your brain/body says it’s time to, and that could be 2pm or 11pm.

Unfortunately… we live in a capitalist soup.

And even in the online entrepreneur space, there are all these “gurus” promising proven methods and step-by-step roadmaps to fast-track your success.

And saying you *have* to do things xyz way in order to be successful.

So we buy their courses and sign up for their programs and throw our money at them (because if we don’t invest in ourselves, we “must not want it enough”, right?)…

One week we hyperfocus on some new fandangled tactic to grow our email list. The next we’re eyeballs deep trying to be *consistent* (barf) on social media. And maybe the week after that, we try some Atomic-Pomodoro-”just-do-it”-BS to try and push through when we’re already out of spoons…

Only for these cookie-cutter strategies to just not work for us.

Or maybe they do work, but they don’t feel right and they’re not something we could energetically sustain for long.

And we end up still hustling and grinding just to pay the bills (and to pay for those courses).

So we end up becoming a worse boss to ourselves than our old boss was at our job-job 

Because if you’re doing business in a way that doesn’t work for you, it really feels no different than when you were working for someone else.

Still tortured. Still tired. Still unaccommodated. Still not making enough money.

Hi, I’m Claire (she/they) and I’m neurodivergent AF…

I’m a business coach for online entrepreneurs with brains that work a little differently.

I’m AuDHD (autistic+ADHD), with anxiety and chronic depression, as well as wildly fluctuating and unpredictable energy levels (#spoonielife). Aka I’m ​​neurodivergent AF.

I’ve joked for a long time that I’m unemployable now that I’ve been self-employed for 9 years…

But the truth is, traditional work environments were always a struggle for me.

The longest I ever held a job was 1 year – and that was only because I was so embarrassed that I hadn’t worked anywhere longer than a few months that I forced myself to stay.

The thing is, this world wasn’t built for us. Neurodivergent people are un- and under-employed at insane rates.

For a lot of us, in order to even have a shot at thriving rather than just surviving, self-employment is the only option.

But working for yourself brings its own challenges.

For years, I would beat myself up for not being productive enough, for not getting the thing done on time and in the “right” way, for not being “further along” in my business…

Eventually, I decided that if what I was “supposed to do” wasn’t working, there must be a different way to do things — a way that works for my brain and body.

Over the years, I’ve figured out (and continue to figure out!) how to do this whole entrepreneur thing in a way that actually works for me.

And I want to help you figure out your own version of that!

Now, there’s no “neurodivergent business roadmap” (as much as we might wish there was.)

The answer to what will work for your brain (and bottom line) is different for everyone. It’s not something I can teach you in a course or curriculum.

And do you *really* need another course anyway?

But, by unwiring some of that NT thinking, trying out different things, and sprinkling a little strategy in, it’s possible to build your business in a way that works uniquely for you and your brain, AND makes you the money you need to thrive.

(And I’ve got 9+ years of online entrepreneurship and a roster of ND clients to prove it.)

Making it all work for your brain, body, and wallet is the key to a brain-friendly business… and that’s what my group coaching program is all about!

Let’s build a

This 4-month group coaching program is designed to help you ditch the one-size-fits-all advice and build a business that truly works for your unique brain.

Let’s unwire some of that unhelpful thinking that neurotypical society has graced us with…

And uncover what will work for you right now – so you can make the money you really want to make with more ease and less beating yourself up.

This is NOT just a course with coaching calls. There’s no curriculum, there’s no trainings you have to fidget your way through.

No neurotypical advice, no gaslight-y mindset bullshit, no “just sit down and do it.”

To make it as clear as possible: I’m never going to tell you “You should do xyz thing to be successful.”

Instead, as your coach, I’ll ask you questions, listen, offer perspective shifts and strategic ideas, and work right alongside you to create your unique brain-friendly business.

So…

If you’re doing business in a way that works for your brain, but you’re not making enough money, this is for you!

If you’re making money, but the way you’re doing it is making your brain itch, this is for you!

If what you’re doing is working well enough but you can’t figure out how to take it to the next level without burning yourself out or doing what the “gurus” say, this is for you!

Because I get it, and I got you.

You deserve to make the money you want to be making so you can thrive this year.

You deserve a business that gives you all the accommodations you need and truly works for your unique brain.

You deserve this.

Building a Brain-Friendly Business is one part strategic optimization and one part unwiring unhelpful NT thinking.

(NT = neurotypical)

You can’t build systems, offers, and marketing that work for your brain (and your bank account) without a solid strategy.

BUT your business doesn’t exist in a silo.

It’s tangled up in the muck of your lived experience… where “shoulds,” shame spirals, and old stories throw some major curveballs.

Let’s untangle old patterns, break the rules, and build a business that feels *good*

 The strategy part

Love a framework? Me too.

There are 3 strategic pieces that we’ll tweak to make your biz work for your brain AND your bottom line.

1. What you do for money (your business model/offer structure)
2. How you get people to give you money (your marketing)
3. How you get yourself to do the thing you do for money (processes, planning, and productivity)

There’s no one correct brain-friendly approach to any of these pieces.

And we’ll fiddle with these dials as it makes sense for you.

Maybe we dive right into your marketing. Maybe we don’t touch it for weeks, as we figure out the ‘doing’ piece.

The point is, there’s no one-size-fits-all path here.

Together, we’ll figure out YOUR version of a brain-friendly business so you can make the money you really want to make this year.

What you do for money

There are soooooo many different hot takes about what your business model “should” be in the online business space.

“Courses are the ultimate passive income”

“Services are the best way to go”

“Memberships are the only true god”

(Ok, maybe not quite that last one)

And getting even more granular, there are different takes and approaches about how to best structure your offer within your business model.

Here’s my hot take: no one business model or offer structure is superior.

It’s just a matter of figuring out what works for you and your circumstances right now (yes, you can change it in the future!) to help you support yourself financially.

So Month 1 is all about evaluating your current business set-up and how it might better work for you. Together we’ll create a biz model/offer structure that:

 Works with your brain/body (not against it)
 Suits your style
 You’re excited to work in AND on each day

How you get people to give you money

So many of us got into this because we’re good at and passionate about what we do. NOT because we wanted to become brilliant marketers.

(And even for those of us who ARE brilliant marketers for our clients, we are the poster children for the phrase “the cobbler’s kids have no shoes,” and struggle with our own marketing).

And everyone on the internet seems to have a hot take about whatever strategy/tactic/platform/trend you HAVE to use RIGHT NOW or else.

Which makes it all the more overwhelming when it comes to deciding where to spend your time and energy to market your business.

But we can puzzle together the content marketing ecosystem that strategically supports your business AND

 Is actually FUN for you to create
 Doesn’t force you to dance on video or even post on social media (unless you want to!)
 Works with your natural energy and productivity flow
 Doesn’t add a whole other full-time job to your to-do list

How you get yourself to do the thing for money

Let me tell you about the time I threw the book Atomic Habits across the room…

The internet is overflowing with productivity porn about working smarter and optimizing your life and getting up at 3am and blah blah blah.

But none of that shit works for us spicy-brained people.

I know there’s that little voice in the back of your head that tells you you’re being lazy when you’re resting and watching TV in a dark room wrapped in a Snuggie in the middle of the day.

But I’m here to tell you you AREN’T lazy. You just need to do things in a way that works for your brain, and you just haven’t figured out what that is yet.

So this month is all about planning, productivity, and processes that:

– Are KIND to your nervous system
– Don’t paralyze you with anxiety or restrict you from following the dopamine
– Allow for rest and fatigue flares and ‘life-be-lifeing’ times
– Make. things. happen. for you

Together we’ll experiment with brain-friendly approaches to getting shit done that break all the rules until we find what works for YOU.

“I know it’s not therapy, but it really feels like therapy for my business!”
– Jamie Lontok

Disclaimer: This is NOT real therapy. Please don’t fire your therapist.

Because as much as I hate the toxic “if you’re not making 6-figures, it’s because you don’t have the right mindset” BS…

Mindset work is important.

Especially for people like us. Who’ve internalized so much of the shame and NT thinking that society likes to push on us.

That’s why unwiring those unhelpful beliefs is a core, underlying focus of all three areas above.

It’s not about learning more coping mechanisms. And it’s definitely not the gaslighty neurotypical “just do it” advice disguised as mindset work

It’s giving yourself more grace, compassion, and freedom to build what you really want and need.

4 months isn’t a long time. You may not have every. single. piece. of your business figured out by the end of the program. And things will change and evolve over time.

But my goal is for you to walk away feeling and thinking about your biz in a way that makes it possible for you to reach your $$$ goals without making you want to pull your teeth out.

This is truly a coaching group and not another “I have all the answers” thing. It’s loosely informed by the framework above, but we’ll be co-creating this space together and it will be whatever we need it to be

It’s time to…

– Break up with the courses and the ‘experts’ telling you to ‘just do it’ or ‘this 1 method is the only proven way to do xyz’

– Create a business built around your unique brain… instead of trying to work your brain around traditional business advice

– Design offers so perfectly aligned with your brain that they excite you instead of filling you with dread – so you can market and deliver them with ease and joy

– Get shit done in a way that works for you and feels good

– Bring in the cash your brilliant brain deserves so you can THRIVE